Topics: Marketing & Retail

Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation

After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience. More

Tools to Develop Your Brand Strategy - Video and Worksheets Members Only Join or Login

Are you struggling to develop your brand's niche to gain a competitive advantage? Look no further than this informative video overview by NATSO's Vice President of Branding and Marketing, Andrew Evans. In this video, we'll explore the essential elements of developing a strong brand strategy, including developing your brand personality, identifying your points of differentiation, defining your brand imagery, and more. We'll also provide an example of a fictional brand strategy and offer fillable slides to help NATSO members define their niche. Don't miss out on this valuable opportunity to take your branding efforts to the next level! More

European Study Tour Provides In-Depth Look at Labor, Mobility, ESG and More

During the retail tours of the NACS Convenience Summit Europe, I had the opportunity to tour multiple combinations of retail operations. Participants could see not only what is different but also what is possible -- from automated cigarette vending machines in the hotel to vibrant nontraditional fuel canopies. Here are a few takeaways from the retail tours. More

The Racine Petro Offers Fun, Convenience and a Memorable Experience

Stopping at the Racine Petro in Sturtevant, Wisconsin, is a treat for locals, travelers and professional drivers alike. The location features a variety of fun features, from outdoor swings to an Airstream that sits inside the location as a centerpiece. More

You Don’t Want To Miss All the Experiences at Racine Petro [Podcast]

From the food trolley to the outdoor patio, Racine Petro is full of experiential elements that welcome and delight travelers. Michael Willkomm, co-owner and president of Willkomm Companies, walks podcast listeners through the vision the Willkomm family has poured into the stop. More

New Refresh Travel Plaza Location Offers EV Charging and New Indian Quick-Serve Concept

The location, in Madera, California, was designed to meet the changing needs of the trucking industry and the country. More

CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

The Walcott, Iowa-based company is thanking its customers by giving away a new Ford Raptor pickup truck and thousands of other prizes as part of its Weigh to Win® Sweepstakes. More

Creating an Experience in Your Travel Center [Podcast]

Gina Bonafede, Director of Marketing Communications at DAS Distributors and Derek Lehman, Director of Channel & Shopper Marketing, at DAS Distributors join the podcast to dive into the why and how of customer experience. Listen to hear their ideas on creating an experience, from the minute customers find you online to when they are in your store(s). More

TA Express White Hills, AZ Explodes on the Truckstop Scene

Guy Jackson walked us through the many offerings on the 12 acres, including eight lanes of diesel, 67 truck parking spots, massage chairs, shower, two convenience-stores, a QSR, dog park, and much more, with room to add even more on six additional acres. More

Big Boys Truckstop Celebrates 30 Years [Podcast]

For 30 years, Big Boys Truckstop has provided hospitality to professional drivers and local customers in Kenly, North Carolina. With a big 30th celebration planned this week, owner Wendi Powell joined the podcast to tell us about their anniversary plans and what has helped the business succeed for three decades. More

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