Mindy Long has been writing professionally for over 15 years and freelancing full time for the last four. In 2010 Long formed Mindy Long Freelance LLC. As a journalist, she has written about everything from video games to diesel fuel additives.
Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City. In addition, she has completed writing courses at Georgetown University in Washington, D.C., and the Writer’s Center in Bethesda, Md., and through the OpEd Project, Writer’s Digest and mediabistro.com. She is a member of the Society for Children’s Book Writers and Illustrators and the Northwestern Alumni Admissions Council.
The right lighting can enhance the in-store experience, boost sales and spur loyalty. Cameron Cloeter, founder and president of Lighting for Impact, has seen the addition of shelf lighting boost sales by anywhere from 3% to 40% because it entices customers to shop and draws their attention to the products. More
RVers, like truckers, need fuel, food and parking near major highways.
Darren Schulte, NATSO’s vice president of membership, said RV travelers are often an untapped customer base. “If RVers aren’t on your radar, they should be,” he said.
“Locations offering dump stations, fresh water, laundry and propane have unknowingly already done the hard work to attract RVers, so be sure to capitalize on it,” he said.
Darren Schulte, vice president of membership for NATSO, said drivers often look for fun and unique gift items when they stop at a NATSO member location. Holiday promotions and seasonal items can do well. Trail's Travel Center in Albert Lea, Minnesota, for example, has created beautiful displays to take advantage of seasonal opportunities. More