Join Us for NATSO Day on the Hill – May 19 – 21, 2026
Help educate elected officials on the policy issues that influence your business.
Fueling America’s Travel Center Network
NATSO empowers truck stop and travel center operators by uniting members, staff, and suppliers to fuel profitability, foster community, and champion political progress.
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Latest Updates
The Right Travel Center Signs Boosts Sales and Improves the Customer Experience
Signage is an important tool to bring in highway traffic, but locations only have a few seconds to grab drivers’ attention. “Signage studies show that it takes about five seconds due to cognitive load to look at a sign and determine what that sign says,” said Curtis Dukes, director of digital solutions and integration for Sunshine Electronic Display Corp. “At 70 miles an hour, you only have three seconds.” That’s why signage needs to be clear and concise. “Drivers scan. They don’t study a sign,” Dukes added. “Complexity will hurt you.” During NATSO Connect 2026, Dukes told attendees that drivers are scanning signs for brand recognition, price advantage or a compelling amenity and recommended operators simplify their messaging so it can be understood at speed in real-world conditions.
NATSO Names Randy Gard Chair of Government Affairs Committee
ALEXANDRIA, Va. — NATSO, representing America’s travel centers, truck stops and off-highway fuel retailers, named Randy Gard – Chief Operations Officer with Bosselman Enterprises of Grand Island, Neb. – as […]
Create Reasons for the Four-Wheel Customer to Come Inside Your Travel Center
Speed, efficiency and location have long been a competitive advantage for truck stop and travel center operators, but those attributes alone may no longer be enough to drive traffic inside the store. “The world already sells convenience,” said Frank Beard, head of marketing at Rovertown. “What convenience stores really sell is a better day.” While speaking during NATSO Connect 2026, Beard said operators need to shift their focus from convenience to emotional value, saying c-stores competes not just with other retailers but with a broader ecosystem of on-demand services that are increasing convenience across nearly every aspect of daily life.
NATSO Calls for Measured Approach to Buy America Modifications
NATSO urged the U.S. Department of Transportation to take a measured approach to the domestic content requirements for electric vehicle chargers used in Federal aid highway projects, arguing that rapidly […]
About Our Members
NATSO is the national association representing truck stops, travel centers and off-highway transportation energy providers. Our members are critical to moving America.
NATSO Members
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Fighting for Your Interests in the NATION’S CAPITAL
Government policies impact your business every day. NATSO serves as the industry’s leading voice on Capitol Hill and across the federal regulatory agencies advocating on behalf of truck stops, travel centers and transportation energy providers.
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