The ideal mix of travel center food service offerings often includes a combination of proprietary and branded programs, but it is important to be strategic when crafting that mix. When deciding which food offerings to add at a location, LV Petroleum determines the right mix by looking at what is already at the site and in the area. Most of LV Petroleum’s locations end up having three QSR brands inside. The company has partnerships with 22 QSR brands, including Wingstop, Einstein Bagels, Hardee’s, Bojangles, Firehouse Subs, Cinnabon, Arby’s, Jimmy John’s and more. “About half of those have come into our portfolio through acquisitions. The rest of them, we’ve built through partnerships and relationships,” said Jeanette Davis, senior vice president for LV Petroleum.