The NATSO Foundation has released its 2026 Annual Professional Driver Buying Behavior at Travel Centers Survey Toolkit, giving truck stop and travel center operators new insights into the factors shaping where professional drivers choose to stop, their wants and needs, and what makes them return to a location. The toolkit found that while fuel prices remain important, drivers increasingly evaluate travel centers based on the overall experience, including parking availability, cleanliness, safety, lighting, convenience and loyalty rewards. “Drivers are making decisions based on the full experience, not just cost,” said Amy Toner, executive director of the NATSO Foundation. “Operators that invest in safe, clean and efficient locations will be better positioned to attract drivers and ensure repeat visits.”