Artificial intelligence is gaining traction across at truck stops and travel centers as well as their core customer base. The technology is helping operators and fleets increase profitability and efficiency, and it has the potential to reshare how operators do business. “AI is rapidly evolving from a buzzword into a practical business tool that can deliver real, measurable benefits and is becoming the next practical step for productivity and efficiency. It is becoming more and more accessible and is being built directly into many of the everyday systems operators already use, including point-of-sale platforms, loyalty programs and fuel management solutions. As AI use advances rapidly in the coming years, it will become increasingly important for travel centers to understand the technology and its impact on the industry,” said Amy Toner, executive director of the NATSO Foundation.

ALEXANDRIA, VA — A new independent study commissioned by NATSO, representing America’s travel centers and truck stops, SIGMA: America’s Leading Fuel Marketers, and the National Association of Convenience Stores (NACS) […]

Innovation in food service isn’t just about trendy new menu items. For truck stop and travel center operators, food service innovation can help draw in customers, reduce friction and improve margins while also ensuring locations deliver food that people actually crave. During the NATSO Connect Food Focus Forum at NATSO Connect 2026, three industry leaders shared practical ways to think about and execute innovation.