After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience.
In a conversation with Andrew Evans, vice president, marketing and branding and Amy Toner, executive director of the NATSO Foundation, Stuckey dug into how travel center operators can differentiate themselves from their competitors.
"Create the whole experience. That's what people are looking for! Whether you're a chain, or whether you're an independent with a handful of stores or truckstops, you can create that experience," she said.
Stuckey also shared her recommendations for attracting RVers and families on road trips as well as her advice for authentically growing your social media presence.
Listen to the podcast episode here:
// The Truck Stops Here Podcast is a NATSO Foundation program. The NATSO Foundation is the research, education and public outreach subsidiary of NATSO, Inc. The NATSO Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. Visit www.natsofoundation.org for more information. (Donate to the NATSO Foundation here.)
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It is a disruptive time in the fuel business, but NATSO Foundation’s The Truck Stops Here podcast is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You'll hear from experts on and off the NATSO staff and directly from NATSO members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with NATSO Foundation's newest educational offering!
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