Topics: Marketing

Five Consumer Trends That Will Stay with Coca Cola [Podcast]

Five Consumer Trends That Will Stay with Coca Cola [Podcast]

While the COVID-19 pandemic has turned the world upside down and retailers right along with it, Coca Cola has identified five shoppers trends that are going to stick around post pandemic. From a focus on health to a yearning for comfort, The Coca Cola Company's Stephanie McMahan, senior manager shopper insights - convenience retail, and Don Densmore, account executive II, share not only what the trends are but also what they will mean for the truckstop and travel center industry on NATSO's podcast.  More

Win Customers and Sell Your Location With These Seven Food Photography Tips

In today’s operating environment, it is more important than ever to reach your customers online and market your food options to a broad audience. With food delivery, take out and curbside pickup, customers are deciding what to order while browsing online. What’s more, the majority of U.S. adult internet users head to the web to learn about a company before they make a purchase or visit a business. Photos of delicious and appetizing dishes posted online can sell your location and make someone choose you over your competitor. More

It’s Never Too Early to Promote Your New Travel Center

It’s Never Too Early to Promote Your New Travel Center

Building a new location is always exciting, and I believe it is never too early to start promoting a new truckstop or travel plaza.  Don’t be afraid to put up “coming soon” signage as soon as you begin construction on the site. Once people see activity at site, they will be curious about what new business is coming into the neighborhood. More

Signage Best Practice for Truckstops and Travel Centers

Signage Best Practice for Truckstops and Travel Centers

NATSO is partnering with the International Sign Association to offer a webinar on Thursday, June 18 at 2:00 p.m. EST on “Signage Best Practices for Truckstops and Travel Centers.” More

The Tennessean Thanks Professional Drivers for Their Essential Services

The Tennessean Thanks Professional Drivers for Their Essential Services

The Tennessean Travel Stop in Cornersville, Tennessee, dedicated April to professional truck drivers and saluted them as frontline heroes. More

Maximize Truckstop Profits Through Parking Lot Innovation [Podcast]

Maximize Truckstop Profits Through Parking Lot Innovation [Podcast]

Operational changes brought on by Covid-19 are changing the way companies do business, today as well as into the future. Many of those changes can be found in the way truckstops utilize their parking lot. More

Trail’s Travel Center Pays Special Tribute to Veterans

Trail’s Travel Center Pays Special Tribute to Veterans

Trail’s Travel Center created a special gesture on Veteran’s Day to honor those who have served. NATSO connected with Cathy Purdie, director of marketing and strategic development for the location and Ken Fluth, Iron Skillet manager, to learn more about their event.  More

Truckstop Trends: Boost Profits with Dynamic Pricing at Your Travel Center

Truckstop Trends: Boost Profits with Dynamic Pricing at Your Travel Center

Dynamic pricing according to the dictionary “is the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.” Here are some travel center-specific generic theoretical examples of dynamic pricing to get you thinking. More

15 Ideas for What to Post on Social Media for Your Truckstop

15 Ideas for What to Post on Social Media for Your Truckstop

In a recent issue of NATSO’s Stop Watch magazine, we shared 15 social media topics Ericka Schapekahm, director of human resources and special projects at Coffee Cup Fuel Stops, likes to use on the company’s social media sites. More

Make the Most of Your Truckstop's Billboards

Make the Most of Your Truckstop's Billboards

Signage is an effective marketing tool truckstops and travel plazas have at their fingertips, and there are several ways operators can maximize their messaging. More

  • Showing
  • per page, 53 total