Topics: Marketing

Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation

After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience. More

Tools to Develop Your Brand Strategy - Video and Worksheets Members Only Join or Login

Are you struggling to develop your brand's niche to gain a competitive advantage? Look no further than this informative video overview by NATSO's Vice President of Branding and Marketing, Andrew Evans. In this video, we'll explore the essential elements of developing a strong brand strategy, including developing your brand personality, identifying your points of differentiation, defining your brand imagery, and more. We'll also provide an example of a fictional brand strategy and offer fillable slides to help NATSO members define their niche. Don't miss out on this valuable opportunity to take your branding efforts to the next level! More

The Racine Petro Offers Fun, Convenience and a Memorable Experience

Stopping at the Racine Petro in Sturtevant, Wisconsin, is a treat for locals, travelers and professional drivers alike. The location features a variety of fun features, from outdoor swings to an Airstream that sits inside the location as a centerpiece. More

Fresh Products, Best Value and Best Service at Lone Star Markets [Podcast]

As second-generation operators, Hasan Zakaria, CEO, Sugarland Petroleum and Ahmed Zakaria, vice president, Sugarland Petroleum, were already experts on the industry basics. With Lone Star Markets, they wanted to push the envelope of innovation to stand out on a crowded corner. More

CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

The Walcott, Iowa-based company is thanking its customers by giving away a new Ford Raptor pickup truck and thousands of other prizes as part of its Weigh to Win® Sweepstakes. More

Panel of Professional Drivers to Share Insights at NATSO Connect

During NATSO Connect 2022, scheduled to be held Feb. 20-24, 2022, at Disney's Coronado Springs Resort in Orlando, Florida, truckstop and travel center operators will gain first-hand insights from professional drivers to learn more about their wants and needs on the road. As part of an interactive workshop, a panel of DAS Distributors’ Road Pro professional drivers will discuss what matters most to them while they are on the road. More

How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

Darren Schulte, NATSO's vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in. More

Gain Inspiration for Your Travel Center from Your Competitors

Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn’t mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation. More

Use Branding at Your Truckstop to Create a Remarkable Experience

Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales. More

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and travel centers historically haven’t focused on beer, but the pandemic has brought an increase in alcohol sales. As our daily lives are disrupted, people are craving indulgences. Especially right now, the category can be a top seller depending on operators’ locations and customers. More

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