Topics: Marketing

Fresh Products, Best Value and Best Service at Lone Star Markets [Podcast]

Fresh Products, Best Value and Best Service at Lone Star Markets [Podcast]

As second-generation operators, Hasan Zakaria, CEO, Sugarland Petroleum and Ahmed Zakaria, vice president, Sugarland Petroleum, were already experts on the industry basics. With Lone Star Markets, they wanted to push the envelope of innovation to stand out on a crowded corner. More

CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

The Walcott, Iowa-based company is thanking its customers by giving away a new Ford Raptor pickup truck and thousands of other prizes as part of its Weigh to Win® Sweepstakes. More

Panel of Professional Drivers to Share Insights at NATSO Connect

Panel of Professional Drivers to Share Insights at NATSO Connect

During NATSO Connect 2022, scheduled to be held Feb. 20-24, 2022, at Disney's Coronado Springs Resort in Orlando, Florida, truckstop and travel center operators will gain first-hand insights from professional drivers to learn more about their wants and needs on the road. As part of an interactive workshop, a panel of DAS Distributors’ Road Pro professional drivers will discuss what matters most to them while they are on the road. More

How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

Darren Schulte, NATSO's vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in. More

Gain Inspiration for Your Travel Center from Your Competitors

Gain Inspiration for Your Travel Center from Your Competitors

Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn’t mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation. More

Use Branding at Your Truckstop to Create a Remarkable Experience

Use Branding at Your Truckstop to Create a Remarkable Experience

Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales. More

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and travel centers historically haven’t focused on beer, but the pandemic has brought an increase in alcohol sales. As our daily lives are disrupted, people are craving indulgences. Especially right now, the category can be a top seller depending on operators’ locations and customers. More

Attract and Keep Customers at Your Travel Center with Effective Sign Design

Attract and Keep Customers at Your Travel Center with Effective Sign Design

A shopper study by BrandSpark and Better Homes and Gardens found that 64 percent of respondents said they have failed to find a business because the signage was too small or unclear. More

Invest in Billboards to Let Your Travel Center Customers Know You are Open

Invest in Billboards to Let Your Travel Center Customers Know You are Open

Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising. More

Five Consumer Trends That Will Stay with Coca Cola [Podcast]

Five Consumer Trends That Will Stay with Coca Cola [Podcast]

While the COVID-19 pandemic has turned the world upside down and retailers right along with it, Coca Cola has identified five shoppers trends that are going to stick around post pandemic. From a focus on health to a yearning for comfort, The Coca Cola Company's Stephanie McMahan, senior manager shopper insights - convenience retail, and Don Densmore, account executive II, share not only what the trends are but also what they will mean for the truckstop and travel center industry on NATSO's podcast.  More

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