Topics: Marketing

Trail’s Travel Center Pays Special Tribute to Veterans

Trail’s Travel Center Pays Special Tribute to Veterans

Trail’s Travel Center created a special gesture on Veteran’s Day to honor those who have served. NATSO connected with Cathy Purdie, director of marketing and strategic development for the location and Ken Fluth, Iron Skillet manager, to learn more about their event.  More

Truckstop Trends: Boost Profits with Dynamic Pricing at Your Travel Center

Truckstop Trends: Boost Profits with Dynamic Pricing at Your Travel Center

Dynamic pricing according to the dictionary “is the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.” Here are some travel center-specific generic theoretical examples of dynamic pricing to get you thinking. More

15 Ideas for What to Post on Social Media for Your Truckstop

15 Ideas for What to Post on Social Media for Your Truckstop

In a recent issue of NATSO’s Stop Watch magazine, we shared 15 social media topics Ericka Schapekahm, director of human resources and special projects at Coffee Cup Fuel Stops, likes to use on the company’s social media sites. More

Make the Most of Your Truckstop's Billboards

Make the Most of Your Truckstop's Billboards

Signage is an effective marketing tool truckstops and travel plazas have at their fingertips, and there are several ways operators can maximize their messaging. More

 Connect with Customers and Tell Your Truckstop's Story with Social Media

Connect with Customers and Tell Your Truckstop's Story with Social Media Members Only Join or Login

Social media provides a platform for truckstops to create relationships with existing customers, attract new customers, and recruit and retain employees. More

Nine Actionable Ideas from the International Study Tour

Nine Actionable Ideas from the International Study Tour

Study tours are an amazing way to gather inspiration, and I am certain that any time you attend a study tour, you come away with new great ideas. Some of those ides are simple to execute, but some may be out of reach or have to be built long-term planning category due to financial constraints. More

How to Use Social Media to Attract Interstate Traffic to Your Truckstop

How to Use Social Media to Attract Interstate Traffic to Your Truckstop Members Only Join or Login

Shoppers of all ages are active on social media, and truckstop and travel plaza operators need to have an online presence. There are several platforms operators can use to attract interstate traffic, including Yelp, Trip Advisor and Google. More

What Do the Latest Trends in Retail Mean for Truckstops? Members Only Join or Login

The retail industry has experienced significant change over the past decade, and the pace of change shows no signs of slowing down. While no retailer will be exempt from the changing face of retail, staying current on industry trends can help truckstop and travel plaza operators prepare for the future. More

Appeal to Your Truckstop Customers From Abroad

Appeal to Your Truckstop Customers From Abroad Members Only Join or Login

As ethnic populations continue to grow, demand for cultural foods at truckstops will continue to increase. More

Boost Truckstop Sales with Today's Hot Categories Members Only Join or Login

Although there is no magic bullet for winning customers and increasing each transaction, truckstop and travel plaza operators said they are seeing tremendous success in certain categories, but what is hot today isn’t always what has sold in the past. More

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