Topics: Marketing

Guidelines for Creating a Travel Center Loyalty Program That Cultivates Customer Engagement and Grows Sales

Guidelines for Creating a Travel Center Loyalty Program That Cultivates Customer Engagement and Grows Sales

Harman Aulakh, vice president of marketing for Onvo, which operates 39 locations in Pennsylvania and New York, has focused on cultivating customer loyalty with an engaging loyalty program. “The crux of it has been providing offers and opportunities to engage and connect with the Onvo brand,” he said. As part of its loyalty program, which is card and app based, Onvo offers fuel discounts. Customers collect points, which Onvo calls ‘Hoots.’ Aulakh shared loyalty program ideas at NATSO Connect. More

NATSO Foundation Podcast Explores Opportunities at Travel Centers To Grow Wallet Share From Professional Drivers

NATSO Foundation Podcast Explores Opportunities at Travel Centers To Grow Wallet Share From Professional Drivers

To help operators understand recent research on professional drivers and what it means for the industry, the NATSO Foundation created the Opportunities Abound at Travel Centers to Serve Professional Drivers and Grow Wallet Share Toolkit. Christine Schoessler, COO of NATSO and Amy Toner, Executive Director of the NATSO Foundation, discuss the survey results on the foundation's podcast. More

Great Ideas Abound at NATSO Members' Travel Centers

Great Ideas Abound at NATSO Members' Travel Centers

NATSO members’ locations are bursting with great ideas inside, outside and even in the restrooms. Here are four great ideas we’ve gathered from NATSO members. More

Eleven Great Takeaways from the Great Ideas! Workshop at NATSO Connect 2023

Eleven Great Takeaways from the Great Ideas! Workshop at NATSO Connect 2023

Whether you were lucky enough to take part in the Great Ideas! Workshop at NATSO Connect in person or are learning about it from afar, here are 11 takeaways that can get your creative juices flowing. More

Six Fun Takeaways from the NATSO Connect 2023 Retail Tour

Six Fun Takeaways from the NATSO Connect 2023 Retail Tour

Attendees at NATSO Connect 2023 got a first-hand look at three best-in-class locations in the Dallas area and walked away with new insights and ideas. Here are six fun takeaways from the tour. More

Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation

Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation

After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience. More

Tools to Develop Your Brand Strategy - Video and Worksheets

Tools to Develop Your Brand Strategy - Video and Worksheets Members Only Join or Login

Are you struggling to develop your brand's niche to gain a competitive advantage? Look no further than this informative video overview by NATSO's Vice President of Branding and Marketing, Andrew Evans. In this video, we'll explore the essential elements of developing a strong brand strategy, including developing your brand personality, identifying your points of differentiation, defining your brand imagery, and more. We'll also provide an example of a fictional brand strategy and offer fillable slides to help NATSO members define their niche. Don't miss out on this valuable opportunity to take your branding efforts to the next level! More

The Racine Petro Offers Fun, Convenience and a Memorable Experience

The Racine Petro Offers Fun, Convenience and a Memorable Experience

Stopping at the Racine Petro in Sturtevant, Wisconsin, is a treat for locals, travelers and professional drivers alike. The location features a variety of fun features, from outdoor swings to an Airstream that sits inside the location as a centerpiece. More

Fresh Products, Best Value and Best Service at Lone Star Markets [Podcast]

Fresh Products, Best Value and Best Service at Lone Star Markets [Podcast]

As second-generation operators, Hasan Zakaria, CEO, Sugarland Petroleum and Ahmed Zakaria, vice president, Sugarland Petroleum, were already experts on the industry basics. With Lone Star Markets, they wanted to push the envelope of innovation to stand out on a crowded corner. More

CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

The Walcott, Iowa-based company is thanking its customers by giving away a new Ford Raptor pickup truck and thousands of other prizes as part of its Weigh to Win® Sweepstakes. More

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