Topics: Merchandizing

Great Ideas in Action: Shelf Lights at Travel Centers Make Products Pop

Great Ideas in Action: Shelf Lights at Travel Centers Make Products Pop

The right lighting can enhance the in-store experience, boost sales and spur loyalty. Cameron Cloeter, founder and president of Lighting for Impact, has seen the addition of shelf lighting boost sales by anywhere from 3% to 40% because it entices customers to shop and draws their attention to the products. More

Great Ideas Abound at NATSO Members' Travel Centers

Great Ideas Abound at NATSO Members' Travel Centers

NATSO members’ locations are bursting with great ideas inside, outside and even in the restrooms. Here are four great ideas we’ve gathered from NATSO members. More

Gain Inspiration for Your Travel Center from Your Competitors

Gain Inspiration for Your Travel Center from Your Competitors

Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn’t mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation. More

What Products Should Truckstops and Travel Centers Carry [Podcast]

What Products Should Truckstops and Travel Centers Carry [Podcast]

In this episode of NATSO's podcast, Darren Schulte, NATSO's vice president, membership, uses his deep well of experience to answer product selection questions and more.  ​ More

5 Consumer Trends that Will Stay Post Pandemic from Coca Cola

5 Consumer Trends that Will Stay Post Pandemic from Coca Cola

Consumer trends are always in flux, but the COVID-19 pandemic has turned the world upside down. Shopper habits have changed, and Coca-Cola has identified several trends that will likely stick around post pandemic. More

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and travel centers historically haven’t focused on beer, but the pandemic has brought an increase in alcohol sales. As our daily lives are disrupted, people are craving indulgences. Especially right now, the category can be a top seller depending on operators’ locations and customers. More

Truckstop and Travel Center Layout and Merchandising in the Time of COVID-19 [Podcast]

Truckstop and Travel Center Layout and Merchandising in the Time of COVID-19 [Podcast]

Retailers across the country are changing their layouts and display strategies to allow customers to quickly and safely shop while following social distancing guidelines. Should your truckstop make some of these changes? Darren Schulte, NATSO's vice president, membership contends that good truckstops and travel centers should use this time to re-evaluate their merchandising strategy. More

Truckstop and Travel Center Design Trends with Paragon Solutions [Podcast]

Truckstop and Travel Center Design Trends with Paragon Solutions [Podcast]

In pre-coronavirus pandemic times, The Truck Stops Here podcast sat down with Michael Lawshe to talk about design trends in the truckstop and travel center industry. More

Turn Dead Space Into a Revenue Generator at Your Truckstop

Turn Dead Space Into a Revenue Generator at Your Truckstop

Golden Husky Travel Centre in Golden, British, Columbia lined a hallway with funny, innovative and motivational signs that are all for sale. More

What Do the Latest Trends in Retail Mean for Truckstops? Members Only Join or Login

The retail industry has experienced significant change over the past decade, and the pace of change shows no signs of slowing down. While no retailer will be exempt from the changing face of retail, staying current on industry trends can help truckstop and travel plaza operators prepare for the future. More

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