Topics: Marketing & Retail

Three Things Truckstops Should Keep in Mind this Holiday Season

Three Things Truckstops Should Keep in Mind this Holiday Season

The holidays are approaching quickly, and the fourth quarter can be an ideal time to capture additional sales. “In reality, it might be one of the best years for us for holiday sales in a long time,” said Darren Schulte, vice president of membership for NATSO. Schulte sat down with Amy Toner, vice president of publishing and digital content, to discuss truckstop and travel plaza sales this holiday season More

Liberty Travel Plazas Unveils New Brand Name of Onvo and Playful Identity [Podcast]

Liberty Travel Plazas Unveils New Brand Name of Onvo and Playful Identity [Podcast]

NATSO's podcast was lucky enough to sit down with members of the Onvo leadership and their design firm to learn more about the big rebrand. More

NATSO Launches a COVID-19 Reopening Buyer’s Guide

NATSO Launches a COVID-19 Reopening Buyer’s Guide

NATSO's new COVID-19 Reopening Buyer’s Guide is your tool to find solutions to operate safely and profitably during the next phase of the COVID-19 pandemic. More

From Staffing to Diesel Pumps: Ideas to Grow Your Travel Center Business [Podcast]

From Staffing to Diesel Pumps: Ideas to Grow Your Travel Center Business [Podcast]

Don Quinn, NATSO Service’s vice president, and Darren Schulte, NATSO's vice president, membership, frequently consult for travel centers and truckstops. They help travel centers grow their business. Oftentimes, that means coming out and spending a few days onsite doing a complete evaluation, but it also means answering a lot of critical operational questions to help those expanding their travel center business or entering the market. In this episode, they explore some of the frequently asked questions they receive as they help those new to the industry. More

Navigating the CBD Category at Your Truckstop: NATSO Webinar

Navigating the CBD Category at Your Truckstop: NATSO Webinar

NATSO has lined up two CBD industry experts to help you navigate this emerging category on a webinar on Wed., Sept. 9 at 1 p.m. eastern. More

Truckstop and Travel Center Layout and Merchandising in the Time of COVID-19 [Podcast]

Truckstop and Travel Center Layout and Merchandising in the Time of COVID-19 [Podcast]

Retailers across the country are changing their layouts and display strategies to allow customers to quickly and safely shop while following social distancing guidelines. Should your truckstop make some of these changes? Darren Schulte, NATSO's vice president, membership contends that good truckstops and travel centers should use this time to re-evaluate their merchandising strategy. More

Invest in Billboards to Let Your Travel Center Customers Know You are Open

Invest in Billboards to Let Your Travel Center Customers Know You are Open

Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising. More

Christmas in July: Merchandising for the Upcoming Seasons During COVID-19 At Your Truckstop

Christmas in July: Merchandising for the Upcoming Seasons During COVID-19 At Your Truckstop

Right now, it may seem impossible to think past today, but the world is still turning and so is your inventory, so you've got to be thinking about its future.  In this video podcast, Darren Schulte, NATSO’s vice president, membership, and Amy Toner, NATSO’s vice president, publishing and digital content, embrace Christmas in July with their discussion of seasonal merchandise. More

 NATSO Welcomes Smooth Commerce as a Partner in Providing Mobile App and Web Ordering

NATSO Welcomes Smooth Commerce as a Partner in Providing Mobile App and Web Ordering

Smooth Commerce provides travel centers with a customizable platform that allows customers to order ahead for pickup and delivery. More

Thorntons Launches Contactless Text-to-Enroll Platform

Thorntons Launches Contactless Text-to-Enroll Platform

Thorntons has released a streamlined text-to-enroll registration solution for its Refreshing Rewards Loyalty Program to make signing up for its program even easier. More

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