Topics: Marketing & Retail

You Don’t Want To Miss All the Experiences at Racine Petro [Podcast]

You Don’t Want To Miss All the Experiences at Racine Petro [Podcast]

From the food trolley to the outdoor patio, Racine Petro is full of experiential elements that welcome and delight travelers. Michael Willkomm, co-owner and president of Willkomm Companies, walks podcast listeners through the vision the Willkomm family has poured into the stop. More

New Refresh Travel Plaza Location Offers EV Charging and New Indian Quick-Serve Concept

New Refresh Travel Plaza Location Offers EV Charging and New Indian Quick-Serve Concept

The location, in Madera, California, was designed to meet the changing needs of the trucking industry and the country. More

CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

CAT Scale Celebrates 45th Anniversary with Truck Giveaway and Other Prizes

The Walcott, Iowa-based company is thanking its customers by giving away a new Ford Raptor pickup truck and thousands of other prizes as part of its Weigh to Win® Sweepstakes. More

Creating an Experience in Your Travel Center [Podcast]

Creating an Experience in Your Travel Center [Podcast]

Gina Bonafede, Director of Marketing Communications at DAS Distributors and Derek Lehman, Director of Channel & Shopper Marketing, at DAS Distributors join the podcast to dive into the why and how of customer experience. Listen to hear their ideas on creating an experience, from the minute customers find you online to when they are in your store(s). More

TA Express White Hills, AZ Explodes on the Truckstop Scene

TA Express White Hills, AZ Explodes on the Truckstop Scene

Guy Jackson walked us through the many offerings on the 12 acres, including eight lanes of diesel, 67 truck parking spots, massage chairs, shower, two convenience-stores, a QSR, dog park, and much more, with room to add even more on six additional acres. More

Big Boys Truckstop Celebrates 30 Years [Podcast]

Big Boys Truckstop Celebrates 30 Years [Podcast]

For 30 years, Big Boys Truckstop has provided hospitality to professional drivers and local customers in Kenly, North Carolina. With a big 30th celebration planned this week, owner Wendi Powell joined the podcast to tell us about their anniversary plans and what has helped the business succeed for three decades. More

How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

Darren Schulte, NATSO's vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in. More

Gifts, Apparel and Pet Services Stand Out at Dukes Mount Vernon TA Express [Podcast]

Gifts, Apparel and Pet Services Stand Out at Dukes Mount Vernon TA Express [Podcast]

Listen to hear how this Texas-themed location blends a western-motif with a modern feel to make their stamp on the interstate. More

Everyone is Welcome at Florida 595 Truck Stop [Podcast]

Everyone is Welcome at Florida 595 Truck Stop [Podcast]

Norka Rodriguez, CEO of Florida 595 Truck Stop, joined the podcast to share the truckstop's great ideas including the friendly culture, the retention pond and much more. More

A Look at What Makes the Magic at Fred’s Fuel N Food [Podcast]

A Look at What Makes the Magic at Fred’s Fuel N Food [Podcast]

Acknowledged as a top truckstop on Trucker Path, today Fred’s Fuel N Food boasts a sophisticated operation that offers friendly customer service, clean facilities and quality merchandise. More

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