Topics: Marketing & Retail

What Products Should Truckstops and Travel Centers Carry [Podcast]

What Products Should Truckstops and Travel Centers Carry [Podcast]

In this episode of NATSO's podcast, Darren Schulte, NATSO's vice president, membership, uses his deep well of experience to answer product selection questions and more.  ​ More

Use Branding at Your Truckstop to Create a Remarkable Experience

Use Branding at Your Truckstop to Create a Remarkable Experience

Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales. More

5 Consumer Trends that Will Stay Post Pandemic from Coca Cola

5 Consumer Trends that Will Stay Post Pandemic from Coca Cola

Consumer trends are always in flux, but the COVID-19 pandemic has turned the world upside down. Shopper habits have changed, and Coca-Cola has identified several trends that will likely stick around post pandemic. More

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and travel centers historically haven’t focused on beer, but the pandemic has brought an increase in alcohol sales. As our daily lives are disrupted, people are craving indulgences. Especially right now, the category can be a top seller depending on operators’ locations and customers. More

Jiffy Trip Locations Are Big, Bright and Breaking the Travel Center Mold [Podcast]

Jiffy Trip Locations Are Big, Bright and Breaking the Travel Center Mold [Podcast]

Alex Williams, Chief Operating Officer, Jiffy Trip came on the podcast to offer advice on what to sell in your drive thru's, the scoop on building an H20 cave and shares what is next for Jiffy Trip. More

Attract and Keep Customers at Your Travel Center with Effective Sign Design

Attract and Keep Customers at Your Travel Center with Effective Sign Design

A shopper study by BrandSpark and Better Homes and Gardens found that 64 percent of respondents said they have failed to find a business because the signage was too small or unclear. More

 Liberty Travel Plazas Unveils New Brand Name

Liberty Travel Plazas Unveils New Brand Name

Liberty Travel Plazas unveiled a new name and brand identity for the company and will now be known as Onvo. More

Three Things Truckstops Should Keep in Mind this Holiday Season

Three Things Truckstops Should Keep in Mind this Holiday Season

The holidays are approaching quickly, and the fourth quarter can be an ideal time to capture additional sales. “In reality, it might be one of the best years for us for holiday sales in a long time,” said Darren Schulte, vice president of membership for NATSO. Schulte sat down with Amy Toner, vice president of publishing and digital content, to discuss truckstop and travel plaza sales this holiday season More

Liberty Travel Plazas Unveils New Brand Name of Onvo and Playful Identity [Podcast]

Liberty Travel Plazas Unveils New Brand Name of Onvo and Playful Identity [Podcast]

NATSO's podcast was lucky enough to sit down with members of the Onvo leadership and their design firm to learn more about the big rebrand. More

NATSO Launches a COVID-19 Reopening Buyer’s Guide

NATSO Launches a COVID-19 Reopening Buyer’s Guide

NATSO's new COVID-19 Reopening Buyer’s Guide is your tool to find solutions to operate safely and profitably during the next phase of the COVID-19 pandemic. More

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