Topics: Marketing & Retail

18 Ideas to Consider When Building or Remodeling a Location

During my travels I have gathered several ideas that could benefit truckstop and travel plaza operators who are looking to build or remodel a location. Take a look. More

Nine Actionable Ideas from the International Study Tour

Nine Actionable Ideas from the International Study Tour

Study tours are an amazing way to gather inspiration, and I am certain that any time you attend a study tour, you come away with new great ideas. Some of those ides are simple to execute, but some may be out of reach or have to be built long-term planning category due to financial constraints. More

How to Use Social Media to Attract Interstate Traffic to Your Truckstop

How to Use Social Media to Attract Interstate Traffic to Your Truckstop Members Only Join or Login

Shoppers of all ages are active on social media, and truckstop and travel plaza operators need to have an online presence. There are several platforms operators can use to attract interstate traffic, including Yelp, Trip Advisor and Google. More

What Do the Latest Trends in Retail Mean for Truckstops? Members Only Join or Login

The retail industry has experienced significant change over the past decade, and the pace of change shows no signs of slowing down. While no retailer will be exempt from the changing face of retail, staying current on industry trends can help truckstop and travel plaza operators prepare for the future. More

Bucky's #342 Makes a Splash in the Truckstop World

For five decades, Buchanan Energy has been offering the traveling public gasoline, convenience and a car wash. Steve Buchanan started the business in 1980 with a store in Omaha, Nebraska, where the company is headquartered and grew the business to today’s triple digit number of gas stations. They recently took the leap to the diesel side, buying and razing the former Wiedmaier’s Truck Stop in St. Joseph, Missouri, to create a brand-new Bucky's #342. Located just off Interstate 29, the location boasts a 11,500-square-foot store, a CAT Scale, B Fresh Café and car wash. The location also has 20 gasoline pumps and five diesel pumps. More

Ideas for Private Labeling at Your Truckstop [Infographic]

Opportunities to private label products exist throughout a truckstop and travel plaza. More

Appeal to Your Truckstop Customers From Abroad Members Only Join or Login

As ethnic populations continue to grow, demand for cultural foods within the Unite States will continue to increase. Shoppers’ ethnicities often dictate not only what they buy but also how they shop. Appealing to customers’ buying behavior will lead to greater success, but it is crucial for operators to understand who is truly stopping at their stores. Observing who is stopping, how often and what they are buying can create new opportunities for truckstop and travel plazas operators. More

Build Effective Displays at Your Truckstop [Infographic]

The right displays at your truckstop can drive retail sales, create convenience and contribute to a location's atmosphere. More

How to Create an Apparel Program at Your Truckstop Members Only Join or Login

Apparel is a category that does well in truckstops and travel plazas if operators understand who their customers are and purchase and present merchandise in the right way. “A strong apparel program is an opportunity to increase profits,” said Darren Schulte, vice president of membership for NATSO. “When done correctly in our industry, apparel can have margins of 50 to 100 percent profit depending on what types of products you’re selling and what you buy.” More

Six Ways to Set Your Truckstop Apart Using Today’s Food Trends Members Only Join or Login

Food sales continue to be a hot area for truckstops and travel plazas, and a lot of operators are turning to food service to drive incremental sales and profitability. Consumer demand is proving that not only is there is a place for food service within retail operations but also that it can drive inside traffic. “The ultimate challenge for truckstop operators and convenience-store operators, is elevating their food and creating a point of difference,” said David Henkes, advisory group senior principal at Technomic, a consulting firm that specializes in food service. “You have to think about who you are appealing to and how you’re driving them into the store. If you’re really focused on making your location a destination or bringing local consumers in as well as the truck drivers or travelers, then you have to do something different.” Stop Watch sat down with Henkes, to learn more about the food service industry and how operators can use food to differentiate themselves. Henkes shared five tips operators can embrace to set themselves apart with today’s food trends. More