Topics: Marketing & Retail

How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

Darren Schulte, NATSO's vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in. More

Gifts, Apparel and Pet Services Stand Out at Dukes Mount Vernon TA Express [Podcast]

Gifts, Apparel and Pet Services Stand Out at Dukes Mount Vernon TA Express [Podcast]

Listen to hear how this Texas-themed location blends a western-motif with a modern feel to make their stamp on the interstate. More

Everyone is Welcome at Florida 595 Truck Stop [Podcast]

Everyone is Welcome at Florida 595 Truck Stop [Podcast]

Norka Rodriguez, CEO of Florida 595 Truck Stop, joined the podcast to share the truckstop's great ideas including the friendly culture, the retention pond and much more. More

A Look at What Makes the Magic at Fred’s Fuel N Food [Podcast]

A Look at What Makes the Magic at Fred’s Fuel N Food [Podcast]

Acknowledged as a top truckstop on Trucker Path, today Fred’s Fuel N Food boasts a sophisticated operation that offers friendly customer service, clean facilities and quality merchandise. More

Gain Inspiration for Your Travel Center from Your Competitors

Gain Inspiration for Your Travel Center from Your Competitors

Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn’t mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation. More

The Tennessean Travel Stop Wins Trucker’s Choice Award for Top Independent Location

The Tennessean Travel Stop Wins Trucker’s Choice Award for Top Independent Location

The Tennessean Travel Stop has won the Trucker’s Choice Award and has been voted among the top five independent truckstops in the United States. More

3 Questions You Should Ask Yourself Right Now About Your Truckstop and Travel Center Business

3 Questions You Should Ask Yourself Right Now About Your Truckstop and Travel Center Business

So, if you have not already, NOW, not in two to three months, is the time to take a good, hard look at where your business is today, how it has changed year over year, and plan for where you want to go from here. More

What Products Should Truckstops and Travel Centers Carry [Podcast]

What Products Should Truckstops and Travel Centers Carry [Podcast]

In this episode of NATSO's podcast, Darren Schulte, NATSO's vice president, membership, uses his deep well of experience to answer product selection questions and more.  ​ More

Use Branding at Your Truckstop to Create a Remarkable Experience

Use Branding at Your Truckstop to Create a Remarkable Experience

Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales. More

5 Consumer Trends that Will Stay Post Pandemic from Coca Cola

5 Consumer Trends that Will Stay Post Pandemic from Coca Cola

Consumer trends are always in flux, but the COVID-19 pandemic has turned the world upside down. Shopper habits have changed, and Coca-Cola has identified several trends that will likely stick around post pandemic. More

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