Topics: Marketing & Retail

Experiential Elements in Spades at Oasis Travel Center

Experiential Elements in Spades at Oasis Travel Center

In this premier episode of The Truck Stops Here, we have the distinct pleasure of interviewing Dale Elks, General Manager about their unique truckstop. More

Road Ranger Expands with New Locations

Road Ranger Expands with New Locations

On December 3, Road Ranger held the grand opening for their new location in New Boston, Texas. The store is the latest addition to Road Ranger’s footprint and is the first site it has built in three years, but the company isn’t slowing down. It has plans to open new locations in 2020 in Brinkley, Arkansas, and Marion, Illinois, as well as two additional locations that are still to be determined but likely will be in Texas. More

Trail’s Travel Center Pays Special Tribute to Veterans

Trail’s Travel Center Pays Special Tribute to Veterans

Trail’s Travel Center created a special gesture on Veteran’s Day to honor those who have served. NATSO connected with Cathy Purdie, director of marketing and strategic development for the location and Ken Fluth, Iron Skillet manager, to learn more about their event.  More

Truckstop Trends: Boost Profits with Dynamic Pricing at Your Travel Center

Truckstop Trends: Boost Profits with Dynamic Pricing at Your Travel Center

Dynamic pricing according to the dictionary “is the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.” Here are some travel center-specific generic theoretical examples of dynamic pricing to get you thinking. More

Make the Most of Your Truckstop's Vendor Relationships

Make the Most of Your Truckstop's Vendor Relationships Members Only Join or Login

Strong relationships between vendors and truckstop and travel plaza operators can go a long way to ensuring success, and those within the industry said reliable communication and clear expectations can build trust and benefit both parties. More

 Spur Holiday $ales at Your Location [Infographic]

Spur Holiday $ales at Your Location [Infographic]

Holiday sales can add up to big profits for truckstops and travel centers, and there are several ways operators can take advantage of seasonal opportunities. More

15 Ideas for What to Post on Social Media for Your Truckstop

15 Ideas for What to Post on Social Media for Your Truckstop

In a recent issue of NATSO’s Stop Watch magazine, we shared 15 social media topics Ericka Schapekahm, director of human resources and special projects at Coffee Cup Fuel Stops, likes to use on the company’s social media sites. More

18 Ideas to Consider When Building or Remodeling a Location

18 Ideas to Consider When Building or Remodeling a Location

During my travels I have gathered several ideas that could benefit truckstop and travel plaza operators who are looking to build or remodel a location. Take a look. More

 Connect with Customers and Tell Your Truckstop's Story with Social Media

Connect with Customers and Tell Your Truckstop's Story with Social Media Members Only Join or Login

Social media provides a platform for truckstops to create relationships with existing customers, attract new customers, and recruit and retain employees. More

Nine Actionable Ideas from the International Study Tour

Nine Actionable Ideas from the International Study Tour

Study tours are an amazing way to gather inspiration, and I am certain that any time you attend a study tour, you come away with new great ideas. Some of those ides are simple to execute, but some may be out of reach or have to be built long-term planning category due to financial constraints. More

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