Topics: Consumer Trends

Five Consumer Trends That Will Stay with Coca Cola [Podcast]

Five Consumer Trends That Will Stay with Coca Cola [Podcast]

While the COVID-19 pandemic has turned the world upside down and retailers right along with it, Coca Cola has identified five shoppers trends that are going to stick around post pandemic. From a focus on health to a yearning for comfort, The Coca Cola Company's Stephanie McMahan, senior manager shopper insights - convenience retail, and Don Densmore, account executive II, share not only what the trends are but also what they will mean for the truckstop and travel center industry on NATSO's podcast.  More

Maximizing the Path to Purchase at Your Truckstop with Beverages Members Only Join or Login

Beverages are big business for the nation’s truckstops and travel plazas. During NATSO Connect, Stephanie Kowitz, senior manager of shopper Insights for The Coca-Cola Co., said beverages are the No. 1 reason for a trip to the store and account for more than one in four trips. More

Five Trends Shaping the Future of the Truckstop Industry Members Only Join or Login

The truckstop and travel plaza industry as well as the retail world continues to evolve, and major changes in technology and consumer demand are shaking up the future for operators. During the Opening Keynote of NATSO Connect, Feb. 10–13 in Nashville, Tenn., attendees learned about five key trends that are shaping the future of the industry. More

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now. More

Tap Into Retail Trends To Shape Renovations at Your Truckstop Members Only Join or Login

A remodel or renovation can give a location a face-lift and improve its aesthetics, but to be truly effective, changes should also strive to improve the store layout, offerings and merchandising in ways that reflect the latest sales trends. When done right, remodels can help operators increase sales and attract new customers. More

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