Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.
  • Connect with Darren

MOST RECENT ARTICLES BY Darren

6 Ideas for Improving Professional Drivers' Experience at the Pump

6 Ideas for Improving Professional Drivers' Experience at the Pump

Professional drivers’ experience at the fuel pump is very important to their experience. There are several elements travel centers should consider when thinking through the driver experience. Gather six ideas for improving drivers’ experience at the fuel pump. More

European Study Tour Provides In-Depth Look at Labor, Mobility, ESG and More

European Study Tour Provides In-Depth Look at Labor, Mobility, ESG and More

During the retail tours of the NACS Convenience Summit Europe, I had the opportunity to tour multiple combinations of retail operations. Participants could see not only what is different but also what is possible -- from automated cigarette vending machines in the hotel to vibrant nontraditional fuel canopies. Here are a few takeaways from the retail tours. More

Gain Inspiration for Your Travel Center from Your Competitors

Gain Inspiration for Your Travel Center from Your Competitors

Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn’t mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation. More