Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.
  • Connect with Darren

MOST RECENT ARTICLES BY Darren

 Spur Holiday $ales at Your Location [Infographic]

Spur Holiday $ales at Your Location [Infographic]

Holiday sales can add up to big profits for truckstops and travel centers, and there are several ways operators can take advantage of seasonal opportunities. More

Mainstream Electrification of Vehicles is Coming: What Should Travel Centers Do?

Mainstream Electrification of Vehicles is Coming: What Should Travel Centers Do?

More

18 Ideas to Consider When Building or Remodeling a Location

During my travels I have gathered several ideas that could benefit truckstop and travel plaza operators who are looking to build or remodel a location. Take a look. More