Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.
  • Connect with Darren

MOST RECENT ARTICLES BY Darren

11 Best Practices for Adding Fuel Lanes to Your Travel Center

11 Best Practices for Adding Fuel Lanes to Your Travel Center

Adding fuel lanes can help operators accommodate more traffic and draw in customers, but there are several key factors operators should consider when expanding their fuel offerings. Here are 11 best practices to employ when adding them to your location. More

Trend to Watch: Fresh Offerings Add Up to Big Success at Your Truckstop

Trend to Watch: Fresh Offerings Add Up to Big Success at Your Truckstop

Those truckstop and travel center operators who have embraced food as part of their conversion rate, experience and store environment improvement plan are really knocking it out of the park. More

 Spur Holiday $ales at Your Location [Infographic]

Spur Holiday $ales at Your Location [Infographic]

Holiday sales can add up to big profits for truckstops and travel centers, and there are several ways operators can take advantage of seasonal opportunities. More