Get A Road Map to Success for Your Truckstop with a Profitable Retail Review

Led by Darren Schulte, NATSO’s vice president of membership, a Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Request more information here. 

How Does it Work:
Schulte will spend either one or two days at your location reviewing every aspect of your truckstop business from store layouts and product placement to ideas for growing your sales. After the review is complete, he will provide you with a personalized, highly-detail report of next steps. 

More About Darren Schulte:
Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

Schulte has visited hundreds of truckstops and helped them improve. Read his Truckstop Travel blog posts to learn about just a fraction of those visits here.

Darren Has Expertise On:


Customer Service and Experience:


What Will You Get:

What Does it Cost?
NATSO’s Profitable Retail Review costs:
For NATSO members: $900 per day, plus expenses
For non-members: $1,750 per day, plus expenses

We recommend two days to allow for the most thorough review. Expense include flight, rental car, hotel and incidentals such as parking. 


Contact Schulte at (915) 526-5820 or for more information.


What Do Other Operators Have to Say:

"Darren shared wonderful insights with us when he visited. He sees the whole industry, so for somebody of that caliber to come in and tell you what you’re doing right and where you can improve is invaluable. I can’t get out to research 100 different facilities, but he does and can come in and share that expertise with us." – Wendi Powell, Big Boys Truck Stop in Kenly, North Carolina

“Darren’s industry knowledge is amazing. There are things that are outside of our scope of knowledge, and Darren is like an outside expert looking in. It was a very positive learning experience. If other operators are considering a visit with Darren, they shouldn’t think twice. They should do it. He brings such a wealth of knowledge and I can’t see how they wouldn’t benefit. Everyone should get him at their locations. “ – DP Sahni, Acme Truck Stop in Orlando, Florida


References available upon request. Request more information on the program here.