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NATSO Best Practices in Truckstop Merchandising: SKU Reduction [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

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Welcome to a brand new video in the Best Practices in Truckstop Merchandising blog series!

Every other Thursday, I share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. 

NATSO Best Practices in Truckstop Merchandising: SKU Reduction

In today’s video, Schulte walks listeners through best practices in SKU reduction. 

He encourages operators with limited space to count the number of SKUs of a particular product type. For example, during the video he counts the number of orange sodas and root beer offerings. 

Do the same in your truckstop. Do you have too much of the same thing? 

 

Tell us in the comments below: What products have you cut from your coolers to make space for more popular items?

Be sure to subscribe to NATSO’s YouTube channel to be alerted every time a new video is added here.

Watch the last video, NATSO Best Practices in Truckstop Merchandising: Safety Products here.

// Schulte frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. (Learn about joining NATSO here.)

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About the Author

Amy Toner

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son.

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