Topics: Branding

Travel Centers Came Together during NATSO Connect’s Great Ideas! Workshop

Truckstop and travel plaza operators came together during NATSO’s popular Great Ideas! Workshop for idea sharing and a fireside chat with Stephanie Stuckey, CEO of Stuckey’s Corp. and a former politician from Georgia, and Dale Elks, general manager of Oasis Travel Center. During the session Stuckey and Elks shared insights into creating a unique brand-building experience, using social media to increase your customer base and strategies for reducing employee turnover. More

Use Branding at Your Truckstop to Create a Remarkable Experience

Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales. More

7 Ways Shoemaker’s Travel Center Builds A Strong Brand Members Only Join or Login

Situated an hour Southeast of Omaha, Nebraska, Shoemaker’s Travel Center has all the ordinary truckstop profit centers—restaurant, store, fuel/gas and truck repair shop—but they are far from ordinary. In fact, they have become a tourist attraction for Lincoln. During the study tour, owner Dave Shoemaker shared what makes them unique. From the Highway 6 branding seen throughout the truckstop to their low-flow toilets, their strong branding makes a big impact on the customer experience. Count the ways with me. More

A Treasure Trove of Wisdom in The Human Library

This year at The NATSO Show, NATSO is creating its own interactive one-on-one learning library that will be filled with experts in their fields. More

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