Topics: Marketing

How to Get Customers into Your Truckstop from the Fuel Island [Podcast]

Darren Schulte, NATSO's vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in. More

Gain Inspiration for Your Travel Center from Your Competitors

Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn’t mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation. More

Use Branding at Your Truckstop to Create a Remarkable Experience

Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales. More

Truckstops and Travel Centers Appeal to Four-Wheel Customers Through Beer

Truckstops and travel centers historically haven’t focused on beer, but the pandemic has brought an increase in alcohol sales. As our daily lives are disrupted, people are craving indulgences. Especially right now, the category can be a top seller depending on operators’ locations and customers. More

Attract and Keep Customers at Your Travel Center with Effective Sign Design

A shopper study by BrandSpark and Better Homes and Gardens found that 64 percent of respondents said they have failed to find a business because the signage was too small or unclear. More

Invest in Billboards to Let Your Travel Center Customers Know You are Open

Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising. More

Five Consumer Trends That Will Stay with Coca Cola [Podcast]

While the COVID-19 pandemic has turned the world upside down and retailers right along with it, Coca Cola has identified five shoppers trends that are going to stick around post pandemic. From a focus on health to a yearning for comfort, The Coca Cola Company's Stephanie McMahan, senior manager shopper insights - convenience retail, and Don Densmore, account executive II, share not only what the trends are but also what they will mean for the truckstop and travel center industry on NATSO's podcast. More

Win Customers and Sell Your Location With These Seven Food Photography Tips

In today’s operating environment, it is more important than ever to reach your customers online and market your food options to a broad audience. With food delivery, take out and curbside pickup, customers are deciding what to order while browsing online. What’s more, the majority of U.S. adult internet users head to the web to learn about a company before they make a purchase or visit a business. Photos of delicious and appetizing dishes posted online can sell your location and make someone choose you over your competitor. More

Eight Ideas to Help Draw Summer Traffic Into Your Truckstop or Travel Center

Whether it is fresh food to stock the fridge, s’mores supplies, or recreation items such as bait, truckstops and travel centers should consider offering things they may not have sold before this summer. NATSO's Darren Schulte and Amy Toner sat down to talk about ideas to bring families and RVers through the doors. More

It’s Never Too Early to Promote Your New Travel Center

Building a new location is always exciting, and I believe it is never too early to start promoting a new truckstop or travel plaza. Don’t be afraid to put up “coming soon” signage as soon as you begin construction on the site. Once people see activity at site, they will be curious about what new business is coming into the neighborhood. More

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