Topics: Marketing

Five Consumer Trends That Will Stay with Coca Cola [Podcast]

While the COVID-19 pandemic has turned the world upside down and retailers right along with it, Coca Cola has identified five shoppers trends that are going to stick around post pandemic. From a focus on health to a yearning for comfort, The Coca Cola Company's Stephanie McMahan, senior manager shopper insights - convenience retail, and Don Densmore, account executive II, share not only what the trends are but also what they will mean for the truckstop and travel center industry on NATSO's podcast. More

Win Customers and Sell Your Location With These Seven Food Photography Tips

In today’s operating environment, it is more important than ever to reach your customers online and market your food options to a broad audience. With food delivery, take out and curbside pickup, customers are deciding what to order while browsing online. What’s more, the majority of U.S. adult internet users head to the web to learn about a company before they make a purchase or visit a business. Photos of delicious and appetizing dishes posted online can sell your location and make someone choose you over your competitor. More

Eight Ideas to Help Draw Summer Traffic Into Your Truckstop or Travel Center

Whether it is fresh food to stock the fridge, s’mores supplies, or recreation items such as bait, truckstops and travel centers should consider offering things they may not have sold before this summer. NATSO's Darren Schulte and Amy Toner sat down to talk about ideas to bring families and RVers through the doors. More

It’s Never Too Early to Promote Your New Travel Center

Building a new location is always exciting, and I believe it is never too early to start promoting a new truckstop or travel plaza. Don’t be afraid to put up “coming soon” signage as soon as you begin construction on the site. Once people see activity at site, they will be curious about what new business is coming into the neighborhood. More

Signage Best Practice for Truckstops and Travel Centers

NATSO is partnering with the International Sign Association to offer a webinar on Thursday, June 18 at 2:00 p.m. EST on “Signage Best Practices for Truckstops and Travel Centers.” More

The Tennessean Thanks Professional Drivers for Their Essential Services

The Tennessean Travel Stop in Cornersville, Tennessee, dedicated April to professional truck drivers and saluted them as frontline heroes. More

Maximize Truckstop Profits Through Parking Lot Innovation [Podcast]

Operational changes brought on by Covid-19 are changing the way companies do business, today as well as into the future. Many of those changes can be found in the way truckstops utilize their parking lot. More

How Can You Let Your Truckstop Customers Know You are Open?

A NATSO member reached out to us this week for advice on spreading the word to drivers that the location is still open with quick, hot food and open showers. Darren Schulte, NATSO’s vice president, membership, and I brainstormed on the best ways to accomplish this goal. Here are our ideas. More

Operators Use Technology to Grow Loyalty, Attract Customers

Sarah Prorok, director of marketing program management at Thorntons, along with Herb Hargraves, vice president at Clark Oil, and Mike Lawshe, president of Paragon Solutions, participated in a panel discussion on the customer experience during NATSO Connect. More

Operators Can Attract Customers With the Overall Shopping Experience

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