Topics: Marketing

Connecting with Truckstop Customers

To better understand their customers, truckstop and travel plaza operators are relying on old-fashioned, face-to- face customer service while also embracing technology to initiate conversations and engage with a customer base that is constantly on the move. More

Suggestive Selling Boosts Profits While Benefiting Customers

“If you’re suggestive selling, you’re greeting customers when they come in, you’re having conversations with them, and you’re paying attention to merchandise.” More

Cars, Carrots and Christian Faith in Glenrio, N.M.

Russell’s Truck and Travel Center 2 has it all—a business built on Christian values, a one-in-a-million car museum, a family of owners skilled in grocery items and even a director of operations that sleeps on location. More

Stop Watch Magazine Seeks Sources on Upselling

NATSO is interested in talking with operators who have developed upselling programs for an upcoming issue of Stop Watch. More

New Technology and Signage Helps Truckstop Operators

NATSO members nationwide are turning to LED lighting, digital signage and strategic placement to promote their offerings. More

Shoppers Continue to Make Impulse Buys

Impulse purchases are alive and well among consumers. More

One-A-Day Truckstop Marketing

If you perform just one simple marketing item on the 200 business working days of the year, at the end of the year you will have done a lot of marketing. More

The Bus Stops Here, One Vehicle Brings Many

For Iowa 80 Truckstop, Walcott, Iowa, word-of-mouth marketing has been key. “Bus drivers talk to each other and they talk about the fact that we can accommodate large groups and we have a portico they can unload their bus under. Plus when buses drive by our location on another trip, they can see we have bus parking and other buses are stopped,” Heather DeBaillie, marketing manager for Iowa 80 Group, said. More

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales. More

Brewing Up Success

Everybody wants a good cup of coffee. More

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