Topics: Marketing

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

Independent truckstop and travel plaza operators are constantly seeking out new products, great ideas and the latest business innovations. But NATSO members aren’t just in search of new ideas, they’re more than willing to share them with their peers. More

Iced Tea Trending

While 2013 showed a decline in both canned soft drink and juice sales, iced tea showed the largest growth by number of servings. More

Cultivate Loyalty

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey). More

Jubitz Travel Center Gets It Right

Founded in 1952 as a truck leasing company, Jubitz Travel Center has been a fixture in the Northwest since opening in its current North Portland location in 1958. More

Help Operators Take Advantage of Holiday Sales

Like all retailers, truckstop and travel plaza operators know that the holidays mean increased opportunities for sales. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. More

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation. More

Take Advantage of Holiday Sales

The winter holidays bring additional sales opportunities for truckstops and travel plazas. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. And while Thanksgiving and Christmas are still a couple months away, now is the time to create sales strategies that will increase sales and profits. More

Sell More Effectively

To connect with truckstop operators and sell more products, the key is to make the entire transaction about them, not you. Force isn’t an effective sales tactic, but taking time to develop a trusted relationship by showing you know and understand your customer’s needs is. Here are six ways you can sell more effectively. More

TravelCenters of America Announces Citizen Driver Award Program

TravelCenters of America LLC announced its first 'Citizen Driver' award program, designed to recognize professional drivers who evoke public respect for the truck driving profession. More

Connecting with Truckstop Customers

To better understand their customers, truckstop and travel plaza operators are relying on old-fashioned, face-to- face customer service while also embracing technology to initiate conversations and engage with a customer base that is constantly on the move. More

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