During NATSO Connect 2022, scheduled to be held Feb. 20-24, 2022, at Disney's Coronado Springs Resort in Orlando, Florida, truckstop and travel center operators will gain first-hand insights from professional drivers to learn more about their wants and needs on the road. As part of an interactive workshop, a panel of DAS Distributors’ Road Pro professional drivers will discuss what matters most to them while they are on the road.
“Our plan is to bring out and draw forward the things that really matter. We want to go below the surface to figure out what drives this audience and the different elements of the travel center industry that can impact why a driver stops,” said Gina Bonafede, director of marketing communications for DAS Companies Inc. “If drivers have a reason, they’re loyal to specific chains or locations. We want to touch on those reasons.”
Amy Toner, vice president of publishing and digital content for NATSO, said operators are always interested in direct feedback from customers. “NATSO members are constantly working to meet the needs of professional drivers, and we’re excited to present a diverse panel of drivers at NATSO Connect,” she said. “It is especially timely given the importance of improving drivers’ lifestyles as the industry works to attract and retain professional drivers.”
DAS regularly solicits input from drivers and has valuable insights that can help truckstop and travel plaza operators with their short- and long-term goals. During the session, drivers are expected to cover the importance of cleanliness, customer service and lighting as well as their thoughts on parking reservations and social media.
The information is designed to help NATSO members prioritize their business goals, especially as many business across the country grapple with a tight labor market. “If you’re allocating resources, you can start by looking at what is most important to the driver,” said Derek Lehman, director of channel and shopper marketing for DAS Companies.
Truckstop and travel center operators should register and plan to attend the annual meeting, Feb. 20-24, 2022, at Disney's Coronado Springs Resort in Orlando, Florida, to increase their industry knowledge, gain business intelligence, connect with vendors and their peers, and see new products. Learn more about NATSO Connect at www.natsoconnect.com or contact Pamela Hayes at firstname.lastname@example.org for additional information.
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