The truck stop and travel center industry has emerged as a thriving sector that attracts entrepreneurs and investors from all walks of life. From technological innovations to changing consumer needs, many factors make this industry a progressive avenue for many business interests.
About the Industry
Billion in Revenue
Travel Centers
Billion Interstate Miles Traveled Per Year
Billion Gallons of Fuel Consumed Per Year by Heavy-Duty Trucks
The Travel Center Industry Fuels Opportunities
Supplier Memberships Include
| Brand Promotion | Chairman’s Circle | Preferred | Strategic |
|---|---|---|---|
| $17,500 | $6,000 | $2,500 | |
| Company Profile to NATSO Staff | • | ||
| Press Release | • | ||
| Thought Leadership Opportunities | • | • | |
| E-Newsletter Ad | • | • | |
| Webinar | • | ||
| In-Person Recognition at Events | • | ||
| Buyer’s Guide | • | • | • |
| Corporate Mailing List | • | • | • |
| Year-Round Logo Placement | • |
Networking Opportunities
| Personal & Targeted Introductions | • | ||
| Meet and Greet Travel Center Visits | • | ||
| Run for Board or Committees | • | ||
| Join Board or Government Affairs Meetings | • |
Industry Intel
| Custom Virtual Briefing by NATSO Staff | • | • | |
| Concierge-Level Access to Experts | • | • | • |
| Access to E-News | • | • | • |
| Member-Level Access to NATSO.com | • | • | • |
Insider Opportunities & Member Discounts
| Advance Access to Booths | • | ||
| Advance Access to Sponsorships | • | • | • |
| Discounts on Booth Space | • | • | • |
| Discounts on Advertising | • | • | • |
| Use of NATSO Logo | • | • | • |
NATSO Connect
Our premier annual event welcomes hundreds of innovative, senior truck stop operators and industry partners to come together to connect.
These sponsorships are just a sampling of the full offering. For more information about the show, visit natsoconnect.com. For detailed information about sponsoring NATSO Connect, contact Pamela Hayes at phayes@natso.com.
Platinum Sponsors – $20,000
Receive top billing during the event. These sponsorships include items like kickoff keynotes and As the title sponsor, your company will receive top billing for the event. Want your materials front and center at the registration desk? Want a big presence during a designated keynote? Really want your product branding on all available channels like NATSO Connect marketing materials, web, social media, and email? As the most visible sponsor, NATSO will work with you to create a sponsorship that meets your exact needs.
Gold Sponsors – $10,000
Gold sponsorships allow for significant visibility events like keynotes, learning labs, retail tours, workshops, and more.
Silver Sponsors – $7,500 or less
Silver sponsorships showcase your brand and show your support for the industry.
Trade Show Booths – $5,500 (members), $6,500 (non-members)
A limited number of trade show booths are available for technology, food, innovation, and Chairmen’s Circle members.
Day on Capitol Hill
Presenting Sponsor – $25,000
Premier logo placement on all event signage and materials.
Policy Briefing Sponsor – $10,000
The policy briefing prepares NATSO members for their meetings on Capitol Hill.
Networking Dinner Sponsors – $7,500
The Networking Dinner brings together travel center executives for an evening of relationship-building.
Capitol Hill Send-Off Breakfast Sponsor – $7,500
The Capitol Hill Send-Off Breakfast serves as the industry’s final gathering before attendees depart.
Repair Shop Share Group Sponsor- $5,000
Support NATSO’s Repair Shop Share Group, which convenes travel center operators and industry partners.
Advocacy Materials Sponsor – $5,000
Logo placement on event website, briefing materials, and attendee app.
Wi-Fi Sponsor – $5,000
Provide connectivity for attendees during policy briefings and advocacy training sessions.
Transportation Sponsor – $5,000
Support transportation logistics for NATSO members traveling between the event venue and Capitol Hill meetings.
Supporting Sponsor – $2,500
Logo placement on event website, briefing materials, and attendee app.
Fast Forward Focus
The NATSO Foundation has assembled several top thought leaders for the annual fall meeting, Fast Forward Focus. This exclusive event is limited to NATSO truck stop and travel center members, Chairman’s Circle members, and sponsors. Visit natsofastforwardfocus.com for details.
$7,000 Speaker Sponsor (2 available)
- Introduction of yourself and your company as the sponsor on the main stage
- Introduction of the speaker
- Logo recognition on-site, on the website, on social media
- Includes two registrations
$5,000 Co-Sponsor of Breakfast or Lunch (4 available)
- Logo recognition on-site, on the website, on social media
- Marketing materials may be placed on tables
- Includes two registrations
Advertising
From direct ad placement to advertorial content, NATSO offers many different options for reaching members with your advertising message.
The Truck Stops Here Podcast – $1,000 for two months (four episodes)
The Truck Stops Here podcast features in-depth discussions with industry leaders and suppliers. This podcast is available on all major podcast platforms and has been updated semi-monthly since 2020.
Educational Webinar* – $4,000
Our webinars are a great opportunity to educate our members and field questions about your solutions. In addition to the heavy promotion prior to the event, you’re able to narrow down your prospects after the event based on e-mail engagement after the event occurs so you spend more time on the customers most likely to buy your product.
Sponsored Content on NATSO.com* – $1,000
Do you prefer a format longer than a traditional ad? Providing educational advertorial content on NATSO.com can be a great way of getting a more complete message in front of the travel center audience.
*Content must be approved by the NATSO Foundation.
Professional Driver Fact Sheets and Webinars – $5,000
Our professional driver fact sheets and webinars go in-depth on our professional driver survey, offering expert analysis on a variety of topics essential to NATSO members’ success. These learning tools combine the quantitative data received from drivers with direct quotes from our qualitative analysis and insight from our extensive observational research.
Converting a Parking Customer
With many amenities available in a class-8 truck, travel center operators need to continually reinvent what they’re offering inside their stores. We reveal what behaviors we’ve found and how members can use this information to influence purchasing behavior.
Loyalty Programs
As more competitors enter the market, how do you remain competitive? With more operators turning to loyalty programs, we discuss some of the current opportunities in the market.
Speed of Service & Self-Checkout
What lenght of wait do customers consider acceptable? How important is the speed of service? Is self-checkout a viable option to increase sales? We discuss the current attitudes within the market.
Food Programs
What types of food are drivers looking for? What factors influence whether they buy food? We challenge conventional thinking with observed behaviors to provide a full picture of how to build a food program that meets the needs of your customer mix.
Advertising and Sponsor Price Sheet
| Ad/Sponsorship | Price |
| Sponsored Content on NATSO.com+ | $1,000 per article – must be approved by The NATSO Foundation. |
| The Truck Stops Here podcast+ | $1,000 for two months, which includes four, bi-weekly podcasts. |
| Educational Webinar+ | $4,000 per webinar – includes e-mail follow up and attendee list. |
| Tool Kit Sponsorship | $5,000 per tool kit. |
| Driver Fact Sheet and Webinar Sponsorship | $5,000 per subject – includes fact sheet & webinar sponsorship. |
| Buyer’s Guide Listing | $1,000 for non-members, free for members. |
| Events | Price |
| NATSO Connect Convention Booth* | $5,500 for members and $6,500 for non-members per week. |
| NATSO Connect Attendance* | Attendee only: $2,000 |
| Event Sponsorship | $2,000-$20,000 |
| Industry Ride Alongs+ | $1,000 per day plus expenses. |