Topics: Marketing

The Tennessean Thanks Professional Drivers for Their Essential Services

The Tennessean Travel Stop in Cornersville, Tennessee, dedicated April to professional truck drivers and saluted them as frontline heroes. More

Maximize Truckstop Profits Through Parking Lot Innovation [Podcast]

Operational changes brought on by Covid-19 are changing the way companies do business, today as well as into the future. Many of those changes can be found in the way truckstops utilize their parking lot. More

How Can You Let Your Truckstop Customers Know You are Open?

A NATSO member reached out to us this week for advice on spreading the word to drivers that the location is still open with quick, hot food and open showers. Darren Schulte, NATSO’s vice president, membership, and I brainstormed on the best ways to accomplish this goal. Here are our ideas. More

Operators Use Technology to Grow Loyalty, Attract Customers

Sarah Prorok, director of marketing program management at Thorntons, along with Herb Hargraves, vice president at Clark Oil, and Mike Lawshe, president of Paragon Solutions, participated in a panel discussion on the customer experience during NATSO Connect. More

Operators Can Attract Customers With the Overall Shopping Experience

Trail’s Travel Center Pays Special Tribute to Veterans

Trail’s Travel Center created a special gesture on Veteran’s Day to honor those who have served. NATSO connected with Cathy Purdie, director of marketing and strategic development for the location and Ken Fluth, Iron Skillet manager, to learn more about their event. More

Truckstop Trends: Boost Profits with Dynamic Pricing at Your Travel Center

Dynamic pricing according to the dictionary “is the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.” Here are some travel center-specific generic theoretical examples of dynamic pricing to get you thinking. More

15 Ideas for What to Post on Social Media for Your Truckstop

In a recent issue of NATSO’s Stop Watch magazine, we shared 15 social media topics Ericka Schapekahm, director of human resources and special projects at Coffee Cup Fuel Stops, likes to use on the company’s social media sites. More

Make the Most of Your Truckstop's Billboards

Signage is an effective marketing tool truckstops and travel plazas have at their fingertips, and there are several ways operators can maximize their messaging. More

Connect with Customers and Tell Your Truckstop's Story with Social Media Members Only Join or Login

Social media provides a platform for truckstops to create relationships with existing customers, attract new customers, and recruit and retain employees. More

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