Andrew leads the branding and marketing efforts for NATSO including strategy, structure, and analysis. He has nearly 20 years of experience leading marketing strategies in many industries, including travel centers, aviation, community development, manufacturing, and higher education. He has an MBA from North Carolina State University with an emphasis on Marketing and Consumer Behavior.
Are you struggling to develop your brand's niche to gain a competitive advantage? Look no further than this informative video overview by NATSO's Vice President of Branding and Marketing, Andrew Evans. In this video, we'll explore the essential elements of developing a strong brand strategy, including developing your brand personality, identifying your points of differentiation, defining your brand imagery, and more. We'll also provide an example of a fictional brand strategy and offer fillable slides to help NATSO members define their niche. Don't miss out on this valuable opportunity to take your branding efforts to the next level! More