Topics: Social Media

15 Ideas for What to Post on Social Media for Your Truckstop

15 Ideas for What to Post on Social Media for Your Truckstop

In a recent issue of NATSO’s Stop Watch magazine, we shared 15 social media topics Ericka Schapekahm, director of human resources and special projects at Coffee Cup Fuel Stops, likes to use on the company’s social media sites. More

 Connect with Customers and Tell Your Truckstop's Story with Social Media

Connect with Customers and Tell Your Truckstop's Story with Social Media Members Only Join or Login

Social media provides a platform for truckstops to create relationships with existing customers, attract new customers, and recruit and retain employees. More

How to Use Social Media to Attract Interstate Traffic to Your Truckstop

How to Use Social Media to Attract Interstate Traffic to Your Truckstop Members Only Join or Login

Shoppers of all ages are active on social media, and truckstop and travel plaza operators need to have an online presence. There are several platforms operators can use to attract interstate traffic, including Yelp, Trip Advisor and Google. More

Pride Stores Excels at Social Media

Pride Stores LLC, headquartered in Springfield, Massachusetts, put an extra emphasis on its online presence by hiring a social media manager. After almost two years, Chris Szarek has grown the company’s digital profile by strategically using Google business tools, Facebook and more. More

Giant Lollipops and Much, Much More at Busy Bee

Busy Bee is headquartered in Madison, Florida, and includes two truckstops and 16 convenience stores located primarily in Florida. Busy Bee #14 in Jasper, Florida, has ten full-time employees and a leased Huddle House. Busy Bee #25 in Live Oaks, Florida, is a bustling 22,000 square feet. More

Eleven Modern Employee Recruitment Techniques for Your Truckstop Members Only Join or Login

In a customer-service focused industry, the right employees are the key to success, and many truckstop and travel plaza operators are on a constant quest to find the right talent and engage employees. More

Six Trends in Leadership for Truckstop Operators to Watch

Staying ahead of leadership trends can help truckstop and travel plaza operators prepare for the future. Stop Watch has identified six leadership trends that could shape the year ahead. More

Coffee Promotions: Social Media

Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected. More

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

Independent truckstop and travel plaza operators are constantly seeking out new products, great ideas and the latest business innovations. But NATSO members aren’t just in search of new ideas, they’re more than willing to share them with their peers. More

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation. More

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