Topics: Marketing

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales. More

Brewing Up Success

Everybody wants a good cup of coffee. More

Boost Truckstop Restaurant Sales with Catering

Boost restaurant sales with catering. More

Dip Into Social Media Marketing

Trying something new can be daunting, so we’ve created these lighthearted step-by-step directions to guide you through the process. More

Does your location use social media?

It’s a great way to stay connected to the customer. More

Put Your Truckstop on the Map

Claim your listing on Google Places And Google Maps. More

Optimize Your Odds: Fleets are Keeping Track of Fuel Prices and Amenities

Even half a cent per gallon can add up to thousands of dollars for fleets, which is why more and more carriers are relying on fuel optimization software to direct them to locations where they can get the most bang for their buck. Software providers told Stop Watch that fuel price, location and amenities all factor into a carrier’s decision-making process. To increase their odds of becoming a location of choice, truckstops and travel plazas can ensure information on their amenities, geographical location and fuel prices is correct. More

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