Topics: Marketing

8 Ways to Maximize Slow Times at Your Truckstop Members Only Join or Login

Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during traditionally slow times. More

Increase Sales at Your Truckstop With A Strong Retail Program Members Only Join or Login

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good. More

Learn How to Open the Throttle and Dominate Your Marketplace at The NATSO Show

This year at The NATSO Show, Ken Schmidt, Former Director of Communications Strategy for Harley-Davidson Motor Co., is one of five keynote presenters slated to share insights to help truckstop and travel plaza operators improve their operations. More

Behind the Scenes: Jerry Seinfeld’s Visit to Flynn’s Truck Plaza

Comedian Jerry Seinfield visit's Flynn's Truck Plaza. More

Greater Chicago Truck Plaza Receives Lung Health Champion Award

Greater Chicago Truck Plaza in Bolingbrook, Ill. received honors from the Respiratory Health Association for their lung health efforts. More

Independent Operators Share Ideas For Growth And Cutting Costs During The NATSO Show

Independent truckstop and travel plaza operators are constantly seeking out new products, great ideas and the latest business innovations. But NATSO members aren’t just in search of new ideas, they’re more than willing to share them with their peers. More

Iced Tea Trending

While 2013 showed a decline in both canned soft drink and juice sales, iced tea showed the largest growth by number of servings. More

Cultivate Loyalty

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey). More

Jubitz Travel Center Gets It Right

Founded in 1952 as a truck leasing company, Jubitz Travel Center has been a fixture in the Northwest since opening in its current North Portland location in 1958. More

Help Operators Take Advantage of Holiday Sales

Like all retailers, truckstop and travel plaza operators know that the holidays mean increased opportunities for sales. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. More

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