Topics: Marketing & Retail

Truckstop Travels

Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operational improvements. He periodically shares stories about the great retailers he visits on the blog. Here is snap shot of just a few. More

NATSO Foundation Launches Park My Truck Mobile App

On Oct. 3, the NATSO Foundation launched the mobile app Park My Truck, a new highway safety initiative to help professional drivers find available truck parking. More

Rebranding Success on Hat Six Travel Center Members Only Join or Login

Hat Six Travel Center, based in Evansville, Wyoming, has embraced the local flair, capitalized on convenience and identified three distinct customer bases, which is boosting sales and driving loyalty. More

Improve Your Truckstop's Net Operating Cost By Increasing Sales Members Only Join or Login

For truckstop and travel plaza operators, net operating cost provides insight into their locations’ profitability, efficiency and success, which explains why operators are constantly looking to improve their net operating cost. More

Attract New Truckstop Customers to Boost Sales Members Only Join or Login

In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience stores are rolling out amazing grab-and-go food programs. At the same time, improved fuel mileage on ve¬hicles means customers don’t have to stop as often for fuel. In response, operators are stepping up their efforts to attract new customers while also increasing the conversion rate of fuel customers, getting them to come into the store. More

7 Ways To Improve Your Truckstop's Grab-And-Go Food Safety Members Only Join or Login

Sales of grab-and-go foods are on the rise. In response, truckstop and travel plazas are increasing their hot and cold quick-serve items. To maintain safety, it is important for locations to choose the right items to add to their cases and follow certain handling procedures for preparing and holding food. More

Silver's Travel Center Hits The Mark With A Re-Branding Members Only Join or Login

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales, which is particularly impressive because it is a down market. More

8 Ways to Maximize Slow Times at Your Truckstop Members Only Join or Login

Even the busiest locations experience slow times of the day, and operators said they use those slow periods to prepare for peak times and get creative to boost business during traditionally slow times. More

Increase Sales at Your Truckstop With A Strong Retail Program Members Only Join or Login

All truckstop operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good. More

Food From the Best at Columbus West Members Only Join or Login

In the 11 years since it opened, Columbus West Travel Center in Columbus, Wisconsin, has grown from a convenience store to a full-service truckstop. “It started out as a convenience store and then as truck traffic increased, it was converted over to a truckstop by adding seven die­sel fueling positions, three showers, laundry, game room, lounge, Arby’s restaurant and hot food, prepared on site,” said owner Richard Sheard. More

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