Darren Schulte, NATSO's vice president, walks listeners through signage, merchandise and technology ideas to draw customers inside. Schulte also offers ideas on what things people see from the fuel island that might deter them from coming in. More
Norka Rodriguez, CEO of Florida 595 Truck Stop, joined the podcast to share the truckstop's great ideas including the friendly culture, the retention pond and much more. More
Acknowledged as a top truckstop on Trucker Path, today Fred’s Fuel N Food boasts a sophisticated operation that offers friendly customer service, clean facilities and quality merchandise. More
Inspiration can come from anywhere, including the competition. Getting great ideas from your competition doesn’t mean stealing their ideas. Instead, you can use what someone else is doing as a springboard for your own original creative implementation. More
So, if you have not already, NOW, not in two to three months, is the time to take a good, hard look at where your business is today, how it has changed year over year, and plan for where you want to go from here. More
In this episode of NATSO's podcast, Darren Schulte, NATSO's vice president, membership, uses his deep well of experience to answer product selection questions and more.
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Learn more about what operators should think of when they consider their brand and how they can use branding to connect with customers and increase sales. More
Consumer trends are always in flux, but the COVID-19 pandemic has turned the world upside down. Shopper habits have changed, and Coca-Cola has identified several trends that will likely stick around post pandemic. More
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