Topics: Marketing & Retail

Get Consumers to Travel Through Your Whole Truckstop Store

During the Good to Great Session at NATSO Connect, the other panelists and I shared our thoughts on what drives traffic through a location. What was interesting was that we all had slightly different ideas. That shows how important it is for operators to really understand who their current customers are and, if they are looking to attract different ones, find the solution that is best for that specific location. More

Logo Droppers Gives Away Custom Guitar at NATSO Connect 2018

On March 6th Logo Droppers delivered a custom guitar to the Busy Bee chain of convenience stores and truck stop based in Florida. Elizabeth Waring, president of Busy Bee, won the custom guitar as part of a give away at NATSO Connect, which ran Feb. 10-13. More

Boost Sales and Reward Customers with Loyalty Programs at Your Truckstop Members Only Join or Login

Repeat customers are extremely valuable to businesses, and when done right, loyalty programs can draw in shoppers while also boosting sales for the location. That creates a win/win situation for customers as well as the businesses they frequent. More

Attract Truckstop Customers Through Signage

Signage is one of the most important tools to connect with customers. It not only attracts customers from the street and draws them into the location, but also communicates sales or promotions, spurs point-of-sale purchases and directs customers where to go. More

E-Commerce Creates Challenges, Opportunities for Truckstops and Travel Plazas

E-commerce is a $300 billion industry disrupting the face of retail and continues to grow within the United States. During NATSO Connect, Ken Cassar, a principal analyst at Slice Intelligence, told attendees that online sales are impacting their businesses, but there are ways truckstop and travel plaza operators can tap into the trend to offer convenience to their customers. More

NATSO Connect Digs Into Trends Shaping the Future of the Industry

E-commerce, the driver shortage and shifts in consumer demands are changing the operating environment for truckstops and travel plazas and shaking up the retail industry. During the kickoff keynote address at NATSO Connect, four executives addressed the latest trends disrupting the industry, ranging from the trucking industry’s length of haul to the number of consumer trips to the store, giving operators insights to help prepare for the future. More

The Key to Truckstop Retail Success: Experience Matters Members Only Join or Login

Great truckstop operators know that no shortcuts exist to retail success. The closest failsafe is to know your truckstop and then build a customer experience using what you know. The best way to do that is to know and engage your customers, crunch the numbers and use your data, and curate an experience. More

Start Now to Create a Promotion Calendar for Your Truckstop for 2018 [Infographic]

Seasonal promotions can be a great way to create a theme that can draw attention to products, boost sales and make customers feel good. Operators can create a seasonal promotional calendar now to bring excitement and fun to their locations throughout 2018. More

Drugstores Are Offering Increased Competition to Truckstops Members Only Join or Login

More and more businesses are expanding their services and creeping into territory that was once served primarily by the truckstop and travel plaza industry. Throughout the year, Stop Watch is examining specific groups that are entering this space, including dealerships, carriers’ distribution centers and turnpikes, how they’re changing and what NATSO members need to know about the category. Visit www.natso.com/increasedcompetition to see all the articles. More

7 Ways to Know Your Truckstop Customers [Infographic]

“There is nothing wrong with just standing in the store and observing during different shifts. It is unbelievable how much information you can glean for 20 minutes, three times a day different days of the week.” — Darren Schulte, NATSO’s vice president of membership. More

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