Topics: Marketing & Retail

Food Service is About More Than Food Members Only Join or Login

When it comes to food service, today’s consumers are looking for much more than food. By tapping into their customers’ true needs and wants, truckstop and travel plaza operators can attract more people and dig deeper into their wallets when they come in the door. More

From Milkshakes to Motocycles: Truckstop Operators Get Creative in Their Parking Lots Members Only Join or Login

In today’s operating environment, truckstop and travel plaza operators are working to appeal to a wide range of customers. Several NATSO members are changing the way they use space within their parking lots, turning extra space into innovative profit centers. More

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now. More

7 Ways Shoemaker’s Travel Center Builds A Strong Brand Members Only Join or Login

Situated an hour Southeast of Omaha, Nebraska, Shoemaker’s Travel Center has all the ordinary truckstop profit centers—restaurant, store, fuel/gas and truck repair shop—but they are far from ordinary. In fact, they have become a tourist attraction for Lincoln. During the study tour, owner Dave Shoemaker shared what makes them unique. From the Highway 6 branding seen throughout the truckstop to their low-flow toilets, their strong branding makes a big impact on the customer experience. Count the ways with me. More

The Connected Truckstop: Growing sales with an online presence

Smartphones provide on-the-go access for travelers and professional drivers no matter where they are. More

Truckstop and Travel Plaza Operators Find Ways to Boost Food Service

Food service is becoming a more important component of the overall sales at truckstops and travel plazas, and today’s customers are demanding greater quality and convenience in the food they purchase. More

Customization + Variety = The Future of Truckstop Beverage Sales

From traditional and craft sodas to coconut water to energy drinks, today’s consumers have more choices than ever when selecting a beverage, and the number of drinks competing for cooler space is expected to grow More

Cookies and Rice Crispies at Pine Cone Travel Plaza

For four decades Jim Glover has owned Pine Cone Restaurant in Johnson Creek, Wisconsin. In late 1990, he also bought Pine Cone Travel Plaza. More

Bob and Nick Wollenman of Deluxe Truck Stop Present at Chamber of Commerce Event

Bob Wollenman, co-owner, and Nick Wollenman, assistant general manager, of Deluxe Truck Stop, St. Joseph, Mo., were presenters at the "Cup of Joe" St. Joseph, Mo. Chamber of Commerce event, May 27th. This is a weekly event that gathers entreprenuers, small and large business owners, civic leaders and other interested individuals. More

Catering to Hispanic Consumers

Marketing 101 tells us the most important thing is to know your customer! As operators, it is crucial that we understand our customers. Importantly, many in the industry have done a better job than others, including myself, in working to better understand the Hispanic shopper. Since the year 2000, Hispanic shoppers have increased spending more than 200 percent and by the year 2017, Hispanic consumers’ spending power is estimated to be $1.7 trillion. More

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