Topics: Marketing & Retail

15 Consumer Trends Shaping Retail Operations Today And in the Future from Coca Cola [Infographic]

Being in the retail business, consumer trends greatly shape the truckstop and travel plaza business. During NATSO’s fall board meeting, Coca-Cola shared these key consumer trends. Truckstop operators should read them and take note on how they will impact their business—both today and five years from now. More

7 Ways Shoemaker’s Travel Center Builds A Strong Brand Members Only Join or Login

Situated an hour Southeast of Omaha, Nebraska, Shoemaker’s Travel Center has all the ordinary truckstop profit centers—restaurant, store, fuel/gas and truck repair shop—but they are far from ordinary. In fact, they have become a tourist attraction for Lincoln. During the study tour, owner Dave Shoemaker shared what makes them unique. From the Highway 6 branding seen throughout the truckstop to their low-flow toilets, their strong branding makes a big impact on the customer experience. Count the ways with me. More

The Connected Truckstop: Growing sales with an online presence

Smartphones provide on-the-go access for travelers and professional drivers no matter where they are. More

Truckstop and Travel Plaza Operators Find Ways to Boost Food Service

Food service is becoming a more important component of the overall sales at truckstops and travel plazas, and today’s customers are demanding greater quality and convenience in the food they purchase. More

Customization + Variety = The Future of Truckstop Beverage Sales

From traditional and craft sodas to coconut water to energy drinks, today’s consumers have more choices than ever when selecting a beverage, and the number of drinks competing for cooler space is expected to grow More

Cookies and Rice Crispies at Pine Cone Travel Plaza

For four decades Jim Glover has owned Pine Cone Restaurant in Johnson Creek, Wisconsin. In late 1990, he also bought Pine Cone Travel Plaza. More

Bob and Nick Wollenman of Deluxe Truck Stop Present at Chamber of Commerce Event

Bob Wollenman, co-owner, and Nick Wollenman, assistant general manager, of Deluxe Truck Stop, St. Joseph, Mo., were presenters at the "Cup of Joe" St. Joseph, Mo. Chamber of Commerce event, May 27th. This is a weekly event that gathers entreprenuers, small and large business owners, civic leaders and other interested individuals. More

Catering to Hispanic Consumers

Marketing 101 tells us the most important thing is to know your customer! As operators, it is crucial that we understand our customers. Importantly, many in the industry have done a better job than others, including myself, in working to better understand the Hispanic shopper. Since the year 2000, Hispanic shoppers have increased spending more than 200 percent and by the year 2017, Hispanic consumers’ spending power is estimated to be $1.7 trillion. More

Are Your Truckstop Customers Buyers Or Shoppers

The majority of customers walk into a store either knowing exactly what they want or planning to look around. For retailers, that means they have two distinct customer types they need to cater to—shoppers and buyers. By understanding each group, truckstop operators can improve customer service, strategize promotions and improve their marketing, all of which can add up to increased profits. More

Five Tips for Attracting Hispanic Consumers to Your Restaurant

Not only are Hispanics the nation’s largest minority group, they are the fastest growing, according to a 2012 report by the research firm Nielsen. As this segment continues to grow, so will its impact on retailers. The research firm Technomic reported that by 2060, Hispanics are expected to comprise 31 percent of Americans. Hispanic Americans are a fast-changing population in terms of both demographics and in their needs and desires as consumers, Technomic reported. To stay relevant, retailers, particularly foodservice operators, need to stay current on the expectations of this market segment. More

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