Topics: Marketing & Retail

Ten Ideas on What Truckstops and Travel Centers Can Share on Social Media Right Now

Here are ten social media ideas that NATSO members may want to share on social media during the coronavirus pandemic. More

How Can You Let Your Truckstop Customers Know You are Open?

A NATSO member reached out to us this week for advice on spreading the word to drivers that the location is still open with quick, hot food and open showers. Darren Schulte, NATSO’s vice president, membership, and I brainstormed on the best ways to accomplish this goal. Here are our ideas. More

Keep Your Business Running: Ideas for You to Consider During the Coronavirus Pandemic

How Do I Adapt From Dine-In Service To Carry-Out/Delivery Only?

Experiential Elements in Spades at Oasis Travel Center

In this premier episode of The Truck Stops Here, we have the distinct pleasure of interviewing Dale Elks, General Manager about their unique truckstop. More

Road Ranger Expands with New Locations

On December 3, Road Ranger held the grand opening for their new location in New Boston, Texas. The store is the latest addition to Road Ranger’s footprint and is the first site it has built in three years, but the company isn’t slowing down. It has plans to open new locations in 2020 in Brinkley, Arkansas, and Marion, Illinois, as well as two additional locations that are still to be determined but likely will be in Texas. More

Trail’s Travel Center Pays Special Tribute to Veterans

Trail’s Travel Center created a special gesture on Veteran’s Day to honor those who have served. NATSO connected with Cathy Purdie, director of marketing and strategic development for the location and Ken Fluth, Iron Skillet manager, to learn more about their event. More

Truckstop Trends: Boost Profits with Dynamic Pricing at Your Travel Center

Dynamic pricing according to the dictionary “is the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.” Here are some travel center-specific generic theoretical examples of dynamic pricing to get you thinking. More

Make the Most of Your Truckstop's Vendor Relationships Members Only Join or Login

Strong relationships between vendors and truckstop and travel plaza operators can go a long way to ensuring success, and those within the industry said reliable communication and clear expectations can build trust and benefit both parties. More

Spur Holiday $ales at Your Location [Infographic]

Holiday sales can add up to big profits for truckstops and travel centers, and there are several ways operators can take advantage of seasonal opportunities. More

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