Topics: Marketing & Retail

15 Ideas for What to Post on Social Media for Your Truckstop

In a recent issue of NATSO’s Stop Watch magazine, we shared 15 social media topics Ericka Schapekahm, director of human resources and special projects at Coffee Cup Fuel Stops, likes to use on the company’s social media sites. More

18 Ideas to Consider When Building or Remodeling a Location

During my travels I have gathered several ideas that could benefit truckstop and travel plaza operators who are looking to build or remodel a location. Take a look. More

Connect with Customers and Tell Your Truckstop's Story with Social Media Members Only Join or Login

Social media provides a platform for truckstops to create relationships with existing customers, attract new customers, and recruit and retain employees. More

Nine Actionable Ideas from the International Study Tour

Study tours are an amazing way to gather inspiration, and I am certain that any time you attend a study tour, you come away with new great ideas. Some of those ides are simple to execute, but some may be out of reach or have to be built long-term planning category due to financial constraints. More

How to Use Social Media to Attract Interstate Traffic to Your Truckstop Members Only Join or Login

Shoppers of all ages are active on social media, and truckstop and travel plaza operators need to have an online presence. There are several platforms operators can use to attract interstate traffic, including Yelp, Trip Advisor and Google. More

What Do the Latest Trends in Retail Mean for Truckstops? Members Only Join or Login

The retail industry has experienced significant change over the past decade, and the pace of change shows no signs of slowing down. While no retailer will be exempt from the changing face of retail, staying current on industry trends can help truckstop and travel plaza operators prepare for the future. More

Bucky's #342 Makes a Splash in the Truckstop World

For five decades, Buchanan Energy has been offering the traveling public gasoline, convenience and a car wash. Steve Buchanan started the business in 1980 with a store in Omaha, Nebraska, where the company is headquartered and grew the business to today’s triple digit number of gas stations. They recently took the leap to the diesel side, buying and razing the former Wiedmaier’s Truck Stop in St. Joseph, Missouri, to create a brand-new Bucky's #342. Located just off Interstate 29, the location boasts a 11,500-square-foot store, a CAT Scale, B Fresh Café and car wash. The location also has 20 gasoline pumps and five diesel pumps. More