Topics: Marketing & Retail

Coffee Holiday Promotions: Products

The holidays are a veritable feast for many consumers, from indulgent treats and classic family traditions to modern alternative twists. Help your customers celebrate with new flavors of existing products and exclusive holiday-only offerings. More

Coffee Promotions: Social Media

Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected. More

Coffee Promotions: Discount, or FREE?

When deciding whether to use an offer with a free giveaway versus one with a discount, the key is to closely define your goal. Free promotions are ideal for driving traffic, which can increase overall sales volume, and for enticing trials of new or unusual products. “Free” will often also generate excitement and buzz, acting to increase awareness as the word spreads. Giveaway items can also be used for the purpose of cementing customer loyalty to secure future business. More

Coffee Promotions: Double Headers

BOGO (or “buy-one-get-one”) is a proven tactic to increase traffic and can also introduce new users when customers share with a friend. A snack combo, such as strategically pairing a refreshing beverage with a tasty treat, can be used to increase movement of a specific product. More

Coffee Promotions: Loyalty

Club or member cards are still one of the most popular and efficient promotion mechanisms in the market today. More

Hot Coffee Trends & Attitudes

Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done. More

Why Is Hot Coffee Consumed?

Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013. More

Behind the Scenes: Jerry Seinfeld’s Visit to Flynn’s Truck Plaza

Comedian Jerry Seinfield visit's Flynn's Truck Plaza. More

Where Is Hot Coffee Consumed?

Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each. More

Johnson’s Corner Hosts Trucker Appreciation Day August 20

To show its appreciation for truckers, Johnson’s Corner is hosting Trucker Appreciation Day on August 20, 2014. Held from 9 a.m. to 4 p.m., the event will include food, games, prizes and fun. More

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