Over the summer, Gina Bonafede, Director of Marketing Communications at DAS Distributors and Derek Lehman, Director of Channel & Shopper Marketing, at DAS Distributors shared a great presentation on Guiding Customers on the Road to Purchase in the Post-Pandemic World during NATSO Live.
One of the important points they covered is the need to focus on experience in your store.
We asked them to come on the podcast to dive a bit deeper into the why and how of customer experience.
Listen to hear their ideas on creating an experience, from the minute customers find you online to when they are in your store(s).
// Gather More at NATSO Connect: During NATSO Connect 2022, a panel of DAS Road Pro professional drivers will provide first-hand insights from professional drivers to learn more about their wants and needs on the road. A panel of DAS Distributors’ Road Pro professional drivers will discuss what matters most to them while they are on the road. NATSO Connect will be held Feb. 20-24, 2022, at Disney's Coronado Springs Resort in Orlando, Florida and on Tuesday, Feb. 22, 2022. DAS regularly solicits input from drivers and has valuable insights that can help truckstop and travel plaza operators with their short- and long-term goals. During the session, drivers are expected to cover the importance of cleanliness, customer service and lighting as well as their thoughts on parking reservations and social media. The information is designed to help NATSO members prioritize their business goals, especially as many business across the country struggle with labor challenges. Register for NATSO Connect here. Email Amy Toner, NATSO’s vice president, publishing and digital content, at firstname.lastname@example.org with questions.
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It is a disruptive time in the fuel business, but NATSO’s The Truck Stops Here podcast is packed with critical analysis on what to expect as well as ideas to propel your travel center business into the future. You'll hear from experts on and off the NATSO staff and directly from NATSO members on what techniques they use to excel. Pull up, grab the fuel nozzle and get ready to fuel up with NATSO's newest educational offering!
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