Topics: Marketing & Retail

Avoid These Five Typical Trade Show Mistakes

When industry suppliers head to a trade show, their primary goal is to engage with customers and present their products and services in the best way possible, but seasoned pros know that a space is only part of the equation. To make sure everything goes right, avoid making these five common trade show mistakes. More

Help Operators Take Advantage of Holiday Sales

Like all retailers, truckstop and travel plaza operators know that the holidays mean increased opportunities for sales. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. More

Take Advantage of Holiday Sales

The winter holidays bring additional sales opportunities for truckstops and travel plazas. Not only do locations see an increase in the number of four-wheeler passengers stopping in as they travel to be with friends and family, professional drivers are often on the look out for gifts for loved ones while they’re out on the road. And while Thanksgiving and Christmas are still a couple months away, now is the time to create sales strategies that will increase sales and profits. More

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation. More

What Is The Most Effective Award You’ve Given You Staff To Drive Sales?

NATSO members share what was the most effective award that they've given to their staff. More

McLane Index: Healthy Snacks Boost Sales

Total travel plaza and truckstop convenience purchases from McLane averaged $16,273 per week during Jan to June 2013 versus $15,772 in the first six months of 2012. More

Sell More Effectively

To connect with truckstop operators and sell more products, the key is to make the entire transaction about them, not you. Force isn’t an effective sales tactic, but taking time to develop a trusted relationship by showing you know and understand your customer’s needs is. Here are six ways you can sell more effectively. More

New Ideas and Trends in Food Service Members Only Join or Login

For truckstops and travel plazas, restaurants are among the most important profit centers at the locations. Sit-down and quick-service restaurants alike attract four-wheeler traffic, professional drivers and locals. Even better, restaurant and foodservice sales are expected to reach a record high of $660.5 billion this year, the National Restaurant Association reported. That’s a 3.8 percent increase from 2012. More

Simmons Travel Center: Where the Drivers Always Come Back Happy

Take exit 8 off I-95 in emporia, Va., and you’ll find NATSO member Simmons Travel Center. In business since 1941, the location offers a haircut at their hair salon, a slice of pizza from Hunt Brothers Pizza and perhaps most importantly, a friendly smile to greet every customer. When you leave, you’ll want to come back or at least that is the goal at this family-owned location. “Our motto is bring them back happy,” shared General Manager Tony Moore. More

International Retailers Embrace New Ideas

Several international locations are experimenting with new ideas, such as paid restrooms and bulk windshield wash distribution where the customer filled his washing fluid at the pump as was charged accordingly. More

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