What Is The Most Effective Award You’ve Given You Staff To Drive Sales?

NATSO members share what was the most effective award that they've given to their staff.

“We buy our staff pizza or hand out $50.00 gift cards to reward them.”
- Nancy Vegetabile Stretch Truck Stop



“Well, this one time I had a not-for- profit organization call me and ask for a donation in exchange for a certificate package worth over $3,500 in free offers and buy-one-get-one-free offers. So next time whenever I walked inside the store and saw that the employee had done a good job of making sure that the store was clean, well kept and everything stocked up, I would go ahead and give them a gift certificate so that they feel their hard work is appreciated since that ultimately would translate into sales because only if your employees are happy that they will make sure that your customers are happy and vice-versa. I would also reward them if they recommended an item that we didn't carry but the customer requested we did.”
- Samir Shah, Warren Travel Plaza



“In order to sell more premium fuel, I reward my staff with a percentage of the total premium sales.”
Norman Lippmann, Kingtown Diesel, Inc. S.W.I.



This article originally ran in Stop Watch magazineStop Watch provides in-depth content to assist NATSO members in improving their travel plaza business operations.

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