Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013. More
Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each. More
To show its appreciation for truckers, Johnson’s Corner is hosting Trucker Appreciation Day on August 20, 2014. Held from 9 a.m. to 4 p.m., the event will include food, games, prizes and fun. More
United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day. More
While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1). More