Coffee consumers are surprisingly aware of the roast level of the coffee they drink: light 11%, medium 61% and dark 18% with only 11% not being sure .(1)
Of particular importance to professional drivers, two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done.(2)
Coffee drinkers find roast and ground coffee formats most appealing, particularly whole bean and then pre-ground coffees, followed by single serve cups and less enthusiastically by liquid or instant.(1) When establishing a coffee presence, highlight cues that suggest quality that is consistent with fresh roast and ground coffee.
(1) Datassential, BUZZ Coffee & Tea Tracker Q1 2013
(2) National Coffee Association, Drinking Trends 2013
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at email@example.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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