While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1).
Top reasons why consumers love iced coffee include unique taste, energy, day-starter, treat, refreshment and focus(2).
Unlike hot coffee or iced tea, quality is the major driver for iced coffee venue selection at 43% with convenience close behind at 41%, followed then by price, variety, ambiance and ability to customize.(1)
(1) NPD Group/CREST, YE March 2103
(2) Datassential, BUZZ Coffee & Tea Tracker Q1 2013
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at firstname.lastname@example.org.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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