Topics: Beverages

Maximizing the Path to Purchase at Your Truckstop with Beverages Members Only Join or Login

Beverages are big business for the nation’s truckstops and travel plazas. During NATSO Connect, Stephanie Kowitz, senior manager of shopper Insights for The Coca-Cola Co., said beverages are the No. 1 reason for a trip to the store and account for more than one in four trips. More

Customization + Variety = The Future of Truckstop Beverage Sales

From traditional and craft sodas to coconut water to energy drinks, today’s consumers have more choices than ever when selecting a beverage, and the number of drinks competing for cooler space is expected to grow More

Coffee Trends: Sustainability

Customers have a broadened taste preference and increasing awareness of sustainability, organic coffees and origin stories. More

Coffee Trends: Health and Snacking

A universal push towards healthful offerings is balanced with a continued craving for “creamy, high-fat, tasty goodness” as an indulgent treat. More

Coffee Trends: Flavors

The top five coffee flavors in foodservice with the highest menu penetration remain a display of traditional favorites. More

Hot Coffee Trends & Attitudes

Two-thirds of consumers agree that coffee helps them to improve their mental focus and helps them get things done. More

Why Is Hot Coffee Consumed?

Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013. More

Where Is Hot Coffee Consumed?

Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each. More

Who Drinks Hot Coffee?

United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day. More

Iced Coffee Trending

Flavored iced coffee is rated most appealing and consumed most often, far ahead of regular iced coffee, 66% as compared to 28%. More

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