Beverages are big business for the nation’s truckstops and travel plazas. During NATSO Connect, Stephanie Kowitz, senior manager of shopper Insights for The Coca-Cola Co., said beverages are the No. 1 reason for a trip to the store and account for more than one in four trips. More
From traditional and craft sodas to coconut water to energy drinks, today’s consumers have more choices than ever when selecting a beverage, and the number of drinks competing for cooler space is expected to grow More
Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013. More
Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each. More
United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day. More