Topics: Beverages

Why Is Iced Coffee Consumed?

While iced tea is most often ordered with a meal, iced coffee serves most frequently as a stand-alone beverage. Overall, iced coffee is purchased 59% of the time without food and at snacking occasion even more often at 83%(1). More

Who Drinks Iced Coffee?

Each day iced coffee is consumed by roughly 30 million adult Americans and this once-novelty coffee beverage has seen modest growth in the past two years, now appearing on the menu in 74% of quick serve restaurants and 60% of casual dining facilities. More

Iced Tea Trending

While 2013 showed a decline in both canned soft drink and juice sales, iced tea showed the largest growth by number of servings. More

When Is Iced Tea Consumed?

Not surprisingly, iced tea is ordered most often with a meal at lunch and supper across all foodservice segments (1). More

Where Is Iced Tea Consumed?

Regionally, the South leads the way in consumption of iced tea having more than 50% of the servings share with the West and Central regions coming in second and third at 18% and 16% respectively, and the Northeast at only 12%. More

Who Drinks Iced Tea

Tea is the most widely consumed beverage in the world next to water. On any given day, over one half of the American population drinks tea with roughly 69 million adult Americans consuming iced tea every day. More

Iowa 80 Celebrates 50 Years with Menu Prices from 1964

Iowa 80 Kitchen, the 300-seat full service restaurant in the Iowa 80 Truckstop in Walcott, Iowa, is celebrating 50 years in business on June 4. As part of its celebration, the restaurant is offering customers an opportunity to order from a special menu featuring food items priced as they were on opening day in 1964. More

Generate Buzz with Limited Time Offerings (LTOs)

Limited time offerings (LTOs) are a different kind of “fresh” that are equally important in coffee. More

Cultivate Loyalty

Loyalty program benefits have a high derived importance for consumers (Boston Consulting Group 2013 survey). More

Excellence in Execution

Nearly 450 million cups of coffee are consumed in the US each day, with coffee incidences growing at both lunch and PM snack dayparts. More

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