Topics: Marketing & Retail

Davis Travel Center Sparks Conversation and Sales with Nostalgic Candy

At Davis Travel Center, in Stony Creek, Virginia, store displays filled with nostalgic candies are bringing back memories for customers. Not only are customers reminiscing over candy cigarettes, Nik-L-Nips and Teaberry Gum, they're buying them and the category is growing at a faster rate than all other items in the store. More

Learn How to Open the Throttle and Dominate Your Marketplace at The NATSO Show

This year at The NATSO Show, Ken Schmidt, Former Director of Communications Strategy for Harley-Davidson Motor Co., is one of five keynote presenters slated to share insights to help truckstop and travel plaza operators improve their operations. More

Coffee Holiday Promotions: New for New Year

Help make both your and your customers’ New Year start successfully with a new product, new offering or new promotion. More

Coffee Holiday Promotions: Customer Appreciation

Any time is a great time to show your appreciation to your customers, but Thanksgiving makes a naturally perfect occasion to tell them Thanks. More

Coffee Holiday Promotions: Giving Season

The holiday season is the perfect time to give back to your customers and the community. Spread the good cheer to create a winning situation for everyone! Consider partnering with a well-known charity close to your own heart, perhaps offering a percent of all hot beverage sales donated to United Way, Red Cross or the American Heart Association. More

Former Trader Joe's President Announced as NATSO Show 2015 Keynote

Former Trader Joe's President Doug Rauch will illuminate how to focus on core competencies to distinguish yourself from the competition in an energetic presentation filled with eye-opening case studies at the NATSO Show 2015. More

Coffee Holiday Promotions: Products

The holidays are a veritable feast for many consumers, from indulgent treats and classic family traditions to modern alternative twists. Help your customers celebrate with new flavors of existing products and exclusive holiday-only offerings. More

Coffee Promotions: Social Media

Text, tweet, post, blog! Social media is an inexpensive, flexible and easily traceable way to expand awareness and target the modern consumer. Most travelers today are equipped with laptops and minis and tablets and phones, and the growing millennial market is technically savvy and ever-connected. More

Coffee Promotions: Discount, or FREE?

When deciding whether to use an offer with a free giveaway versus one with a discount, the key is to closely define your goal. Free promotions are ideal for driving traffic, which can increase overall sales volume, and for enticing trials of new or unusual products. “Free” will often also generate excitement and buzz, acting to increase awareness as the word spreads. Giveaway items can also be used for the purpose of cementing customer loyalty to secure future business. More

Coffee Promotions: Double Headers

BOGO (or “buy-one-get-one”) is a proven tactic to increase traffic and can also introduce new users when customers share with a friend. A snack combo, such as strategically pairing a refreshing beverage with a tasty treat, can be used to increase movement of a specific product. More

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