The holiday season is the perfect time to give back to your customers and the community. Spread the good cheer to create a winning situation for everyone!
Consider partnering with a well-known charity close to your own heart, perhaps offering a percent of all hot beverage sales donated to United Way, Red Cross or the American Heart Association.
Another avenue might be to choose a cause close to your customers, such as a campaign to benefit the National Center for Missing and Exploited Children, an active partner with the NATSO Foundation.
Sometimes customers appreciate giving close to home, so perhaps tie a promotion to a popular local organization such as a school or local shelter. “Spread the Warmth” with a program to both increase hot beverage sales and provide warm clothing to the homeless or assistance with heating bills to those in need.
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
Subscribe to Updates
NATSO provides a breadth of information created to strengthen travel plazas’ ability to meet the needs of the travelling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.
