Preparing for the future means focusing on innovation, uncovering industry trends and building a known and reliable brand.
This year at The NATSO Show, Ken Schmidt, Former Director of Communications Strategy for Harley-Davidson Motor Co., is one of five keynote presenters slated to address these themes while sharing insights to help truckstop and travel plaza operators improve their operations.
In his role at Harley Davidson, Schmidt played an active role in one of the most celebrated turnarounds in corporate history. He has toured the world on two wheels, met with presidents and royalty and appeared numerous times on network news. He is widely known as one of the business world’s most outspoken and provocative thought leaders.
During his keynote address, he will share stories and insights on the road to building a fanatically vocal customer base, creating a passionately loyal corporate culture and developing leaders who inspire and motivate.
Schmidt's keynote presentation is sponsored by KSG Distributing Inc.
Subscribe to Updates
NATSO provides a breadth of information created to strengthen travel plazas’ ability to meet the needs of the travelling public in an age of disruption. This includes knowledge filled blog posts, articles and publications. If you would like to receive a digest of blog post and articles directly in your inbox, please provide your name, email and the frequency of the updates you want to receive the email digest.
