Topics: Marketing & Retail

Top Highlights of NATSO’s July Food and Fuel Tour in Chicago

Food and fuel are two of the most important offerings at a truckstop or travel plaza, and the NATSO Foundation has handcrafted a customized Food and Fuel Study Tour to give operators a behind-the-scenes look into a biodiesel plant, two successful travel plaza locations offering biodiesel and some of the hottest foodservice locations in Chicago. More

DAS 2017 Travel Center Show Showcases New Products and Trends

New products, informative seminars and innovation were all part of the 2017 Travel Center Show hosted by NATSO Chairman’s Circle Member DAS Companies Inc., a full-service marketing and supply chain portfolio company. NATSO was represented at the show with a booth hosted by Kimberly Roberts, manager of travel plaza member services. More

New! NATSO Best Practices in Truckstop Merchandising Videos

NATSO has added a new video series on NATSO’s blog called Best Practices in Truckstop Merchandising! More

The Importance of an Average Ticket at Your Truckstop [Infographic]

Converting customers into purchasing customers and growing the average tickets has a direct impact on the bottom line. More

The Value of Retention

Customer retention is a valuable loyalty aspect. From developing your customer database to accessing easy to use and read reports, Points to Partners (P2P) can provide a Loyalty Program that meets these needs. More

Truckstop Travels

Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operational improvements. He periodically shares stories about the great retailers he visits on the blog. Here is snap shot of just a few. More

NATSO Foundation Launches Park My Truck Mobile App

On Oct. 3, the NATSO Foundation launched the mobile app Park My Truck, a new highway safety initiative to help professional drivers find available truck parking. More

Rebranding Success on Hat Six Travel Center Members Only Join or Login

Hat Six Travel Center, based in Evansville, Wyoming, has embraced the local flair, capitalized on convenience and identified three distinct customer bases, which is boosting sales and driving loyalty. More

Improve Your Truckstop's Net Operating Cost By Increasing Sales Members Only Join or Login

For truckstop and travel plaza operators, net operating cost provides insight into their locations’ profitability, efficiency and success, which explains why operators are constantly looking to improve their net operating cost. More

Attract New Truckstop Customers to Boost Sales Members Only Join or Login

In today’s market, truckstops and travel plazas are facing increased competition on several fronts. Restaurants and retailers are adding fuel as well and charging stations for electric vehicles, and convenience stores are rolling out amazing grab-and-go food programs. At the same time, improved fuel mileage on ve¬hicles means customers don’t have to stop as often for fuel. In response, operators are stepping up their efforts to attract new customers while also increasing the conversion rate of fuel customers, getting them to come into the store. More

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