Topics: Web Marketing

Increase Customer Frequency, Drive Transactions and Boost Loyalty with Mobile App- and Web-Based Ordering

When Northland Properties, which operates Denny’s restaurants in Canada, launched its web ordering platform with Smooth Commerce, it saw a significant growth in revenue within 30 days. “We were very pleased with the amount of lift we saw during such a short time,” said Manoj Jasra, chief digital officer and chief marketing officer for the company. More

Mobile App and Web Ordering at Truckstops and Travel Centers with Smooth Commerce [Podcast]

Truckstop and travel center customers want to order ahead for pick-up and delivery at your location. This episode with Smooth Commerce will help you better understand why and how to offer it. More

NATSO Offering Mobile App and Web Ordering Webinar

Join Smooth Commerce, a leading branded mobile app and web ordering provider, for a webinar on Thursday, July 16 at 1 p.m eastern to learn about this critical business offering. More

Win Customers and Sell Your Location With These Seven Food Photography Tips

In today’s operating environment, it is more important than ever to reach your customers online and market your food options to a broad audience. With food delivery, take out and curbside pickup, customers are deciding what to order while browsing online. What’s more, the majority of U.S. adult internet users head to the web to learn about a company before they make a purchase or visit a business. Photos of delicious and appetizing dishes posted online can sell your location and make someone choose you over your competitor. More

Connect with Customers and Tell Your Truckstop's Story with Social Media Members Only Join or Login

Social media provides a platform for truckstops to create relationships with existing customers, attract new customers, and recruit and retain employees. More

Pride Stores Excels at Social Media

Pride Stores LLC, headquartered in Springfield, Massachusetts, put an extra emphasis on its online presence by hiring a social media manager. After almost two years, Chris Szarek has grown the company’s digital profile by strategically using Google business tools, Facebook and more. More

Market Your Truckstop Locally Using Social Media

For years truckstop and travel plaza operators have relied on paid advertising to attract their local customer base, but now a growing number are turning to social media to promote specials and build relationships. Whether they’re logging on from smartphones or signing on at home or work, today’s customers are plugged into social media. Facebook, Twitter, LinkedIn, Foursquare and Yelp have hundreds of millions of users. For retailers the sites are a way to promote their business and also a way for them to be a part of the conversation. More

Connecting with Truckstop Customers

To better understand their customers, truckstop and travel plaza operators are relying on old-fashioned, face-to- face customer service while also embracing technology to initiate conversations and engage with a customer base that is constantly on the move. More

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