Topics: Marketing & Retail

Converse with Your Customers Via Social Media

NATSO's Facebook page is another tool for connecting with travel plaza and truckstops. NATSO's twitter feed is a great resource for the latest industry news. More

The Average Truckstops Offers Food, Fuel and More

In The Trucker’s Friend, de Vos lists 6,000 locations professional drivers can stop. “About 3,500 are just a convenience store with a pump. They are places that truckers fuel sometimes, but they don’t have any showers or parking,” he said. More

Thank Drivers While Attracting New Customers

Special driver appreciation events honor the 3.4 million professional truck drivers in the United States. More

Boost Truckstop Sales by Attracting Women

Women are an important part of the nation’s consumers. More

Chevron Corp. Offers New Credit-Card Tool

Chevron Corp. offering its marketers a new credit-card tool. More

Sales of Snacks are on the Rise

48 percent of consumers polled said they’re now snacking at least twice a day, compared to 25 percent in 2010. More

Get Social

“It is a way to communicate back and forth with our customers and to get feedback on what is right or wrong,” said, Bob Reichelderfer, food service manager at Johnson’s Corner in Loveland, Colo. More

Quick Facts and Figures, Retail Sales Will Rise

The National Retail Federation Retail reports sales, excluding automobiles, gasoline and restaurants will rise 3.4 percent to $2.53 trillion in 2012. More

Serving Truckstop and Travel Plaza Customers during the Holidays

Although many professional drivers have delivered their loads and are home for the holidays, passenger traffic skyrockets. More

Guide Customers on the Road to Purchase

A thoughtful approach to merchandise display and marketing will increase sales. More

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