Topics: Marketing & Retail

Does Your Truckstop’s Curb Messaging Drive Business?

We all know that curb appeal is very important. New surveys show that two thirds of customers will not come into your operation if the curb appeal is not positive and inviting. However, I think often when we think of curb appeal we go immediately to cleanliness and facilities maintenance, but it is also important to think about whether your messaging is clear. When someone is driving into your location, can they quickly figure out exactly where to go and what you offer? After they get out of their car, do they know what awaits them inside? Walk outside today and look at your own curb appeal. Think about things such as these listed below to determine if your current messages drive business. More

Three Tips to Get Quality Photos with Your Smartphone

With today’s social media marketing, it is easier than ever to post a picture of your daily special in your restaurant or a popular product from your bakery case. It is quick and convenient to snap a photo with your smartphone or tablet that you can quickly upload to Facebook or Instagram, but you still want to be sure you produce a quality image that conveys the right message to your audience. Remember, a bad photo can do more harm than good. More

Compliance Corner: Stay Current on the Supplemental Nutrition Assistance Program Requirements

Many of the convenience stores within truckstop and travel plaza redeem Supplemental Nutrition Assistance Program (SNAP) benefits, and those who accept SNAP will need to comply with forthcoming requirements that are designed to provide greater varieties of food and prohibit SNAP recipients from purchasing ineligible items. More

Truckstop One-Day Sale: What to Do Day Before, Day of and Day After

One-day sales can be a great way to add excitement to a truckstop and travel plaza locations and spike sales. During the most recent Operational Exchange phone call we discussed the role one-day sales can play during seasonal and/or holiday special events. After the call I received a handful of follow-up questions asking for more details on the concept of a one-day sale, which made me realize operators could use some standard operating procedure guidelines to follow when creating such an event. More

Best of Darren's Great Ideas for Independent Operators in 2015

Thanksgiving means pumpkin pie, time to give thanks and if we are lucky a trip out of town with family and friends. As Darren enjoys a much-deserved vacation, I thought I'd guest host with a round-up of his most popular blog posts. More

Know Your Truckstop’s Traffic

You need to start understanding your online traffic to understand your customer better and how to reach them. I was working with a member who wanted to use his website to reach more truck drivers. That sounded great, but there was a problem: when I looked at his website’s analytics (performance metrics), I found that his online customer is most likely not a truck driver. More

Master a One-Day Sale with These 16 Tips

One-day sales can be a great way to add excitement to a truckstop and travel plaza locations and spike sales. During the most recent Operational Exchange phone call we discussed the role one-day sales can play during seasonal and/or holiday special events. After the call I received a handful of follow-up questions asking for more details on the concept of a one-day sale, which made me realize operators could use some standard operating procedure guidelines to follow when creating such an event. More

White’s Travel Center to Share Their Great Idea of a Pharmacy at The NATSO Show

In the fall of 2015, White’s Petro Stopping Center in Raphine, Virginia, added a number of new amenities, including a pharmacy. Owner Bobby Berkstresser first began thinking about adding the pharmacy when they added a doctors’ clinic in 2012. The truckstop is a rural area and is about 15 minutes away from the closest pharmacy. With the clinic now seeing as many as 70 to 80 patients a day and, of course, giving many of those patients prescriptions, he felt it was time to pursue his idea. Their first step was to do a demographic study, which study found that a pharmacy at their location could be profitable with local traffic alone. More

NATSO Show Speaker Shares: To Succeed, Be the Only One Who Does What You Do

As an entrepreneur, co-founder of Fast Company magazine and a best selling author, Bill Taylor understands what it takes for business owners to compete. While researching his latest book, Be the Only: Thriving in a World Where Best Isn’t Good Enough, Taylor gained even more insights into what it takes to thrive in today’s competitive market. Taylor will he be sharing his expertise as a keynote speaker at The NATSO Show, and shared a preview of latest findings with NATSO ahead of the event. More

Daily Truckstop Checklist: The Morning Routine

The start of a new day can be hectic, but this list will help you keep it simple. You don’t need to check something just for the sake of checking it, but here are five key areas to check each morning. More