When you’re stuck in the throws of the day’s latest drama, it’s hard to remember that your truckstop is being judged anywhere other than the here and now, but that’s just not the case. It’s difficult to believe that your truckstop exists anywhere other than the large patch of dirt next to the highway, but operators have begun to realize that their truckstop exists separately on the Internet.
One such operator, Dustin Trail of Trail’s Travel Center in Lea Alberta, Minnesota, spoke to his experience in the online world at The NATSO Show. Dustin shared insight from his yearlong journey in taking control of Trail’s Travel Center’s online presence and the possible impact it’s had on his travel center. More