Topics: Marketing & Retail

The Benefits of Branding

Branding has long been proven to provide a number of critical benefits for small to large businesses alike. More

Great Ideas In Food Service From Independent Truckstop Operators

I’ve written about it many times, but it bears repeating, “Food service is becoming a more and more important component of the overall sales at truckstops and travel plazas.” Today’s customers are demanding greater quality and convenience in the food they purchase and smart operators are capitalizing on this demand. Here are just a few of the great ideas in food service I’ve seen recently. More

Are Mobile Blinders Hurting Your Truckstop Sales?

Let’s face it. Smartphones have become a part of our everyday shopping experience. Apps, mobile couponing, and location-based offers are all examples of how mobile is playing a larger role in the retail environment. While mobile is certainly helping retailers promote their brand and drive traffic, it is also the prime suspect attributing to a drop in impulse purchases at the checkout lanes across the country. More

Execution of The Fundamentals Will Make Your Truckstop Excel

Execution when committed to forces you to look at what you can really do. It forces you to be more realistic and focus on those things that really make a difference. More

Iced Tea Branding – Yours Or Theirs?

Some menu items, such as soft drinks, are profitable and strategic enough to warrant their own identity. Iced tea is one such item with compelling new data to support this critical marketing decision. After the “to brand or not to brand” question, owners and operators face another important choice: select an existing known brand that comes at a premium cost for instant awareness and loyalty, or create your own signature beverage with its own identity? More

How Trail’s Travel Center Is Defining Its Business Online And Why You Should Too

When you’re stuck in the throws of the day’s latest drama, it’s hard to remember that your truckstop is being judged anywhere other than the here and now, but that’s just not the case. It’s difficult to believe that your truckstop exists anywhere other than the large patch of dirt next to the highway, but operators have begun to realize that their truckstop exists separately on the Internet. One such operator, Dustin Trail of Trail’s Travel Center in Lea Alberta, Minnesota, spoke to his experience in the online world at The NATSO Show. Dustin shared insight from his yearlong journey in taking control of Trail’s Travel Center’s online presence and the possible impact it’s had on his travel center. More

Twelve Travel Plaza Customer Insights from Coca-Cola

During The NATSO Show 2015, Stephanie Kowitz, senior manager of shopper insights for Coca-Cola and J.T. McMahan, sales director for Coca-Cola shared 12 key insights into shopper behavior at truckstops and travel plazas. More

16 Ideas On How To Deal With Unproductive Inventory At Your Truckstop

Here are 16 actionable ways to limit the negative impact of your unproductive inventory. More

The Good, The Bad, And The Ugly Of Truckstop Inventory

We are well into the new year and hopefully each of you are working through your inventory reduction plans after fourth quarter and the holiday season. More

With Coffee Cup Size, Live Large

Size matters in coffee cup sales, so promote your large. In America, nearly two-thirds of coffee in the away from home market is consumed at breakfast, and the majority of breakfast sales are either take out or drive through. The most common three coffee cup sizes by volume are 12 ounces (small), 16 ounces (medium) and 20 ounces (large). Have you ever stopped to deconstruct the reasoning behind these sizes? More

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