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John Buckner

John Buckner joined S&D Coffee & Tea in 2009, after a 20-year career in sales and marketing for several Fortune 500 companies. He has a track record of generating profitable growth by building brands, successfully launching new products and gaining distribution.

His team is responsible for beverage strategies, new product development, customer-centered marketing, market research, merchandising, trade shows, media planning and advertising.

Buckner holds a master’s degree from the University of Virginia, and an executive MBA from Queens University’s McColl School of Business in Charlotte, N.C. 

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MOST RECENT ARTICLES BY John

Do Coffee Drinkers Care About Sustainability?

This is naturally an important question, because as businesses and brands we want to create value for our customers. When it comes to sustainability, the research has been somewhat inconclusive. Consumers will say they value sustainability, particularly younger consumers, but that doesn’t always translate to purchase behavior. So, the question persists… do they care? More

Case Study: Lee Hi Travel Plaza Tries Higher Quality Coffee

As the recent trends towards higher quality, origin coffees filter through the market place, would they hold true at a travel plaza? Lee Hi Travel Plaza, a NATSO member located in Lexington, Virginia, embarked to find out. During a June 1–10 test period, Lee Hi’s standard house blend was switched, without fanfare, from Red Sky (2.5oz) to Guatemalan Highlands (2.75oz), both medium-roast, high mountain coffee blends. More

Coffee: Here’s to Your Health!

The latest National Coffee Drinking Trends study (conducted annually by the National Coffee Association since 1950) called out these three leading barriers to coffee consumption: 1: limit caffeine (48%) 2: expensive away-from home (45%) 3: concerns that coffee is not healthy (32%) More

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