Topics: Marketing & Retail

Six Facts Truckstops Need to Know About Gen Z

Generation Z, the group coming up right behind Millennials, will overtake Gen Y as the country's largest cohort by 2034, ultimately peaking at 78 million. Members of Gen Z—those born between 1997 and 2012—have different shopping habits than the generations before them, and retailers can't afford to ignore this critical group of shoppers. Here are six facts about Gen Z that can help retailers connect with this powerful customer base. More

Answers to Truckstop Operators’ FAQs on Parking

Answers to Truckstop Operators’ FAQs on Parking Members Only Join or Login

Here are answers to some of the frequently asked questions I get on parking. More

Combine Categories to Maximize Promotional Pricing Results at Your Truckstop

Combine Categories to Maximize Promotional Pricing Results at Your Truckstop

Truckstop and travel plaza operators are familiar with promotional pricing. Walk into any location, and you will see two-for-one or buy-one-get-one deals (BOGOs). It is often vendors that are pushing these, but are they useful? Here are my thoughts and some examples of how operators can execute promotional pricing as well as how I had my team of merchants carry this out. More

Check Out the Exceptional Offerings at The Thumb in Arizona

Check Out the Exceptional Offerings at The Thumb in Arizona

During a visit to Scottsdale, Arizona, a friend told me we had to have to lunch at The Thumb. She raved about the barbecue, then she added with a smile, “It is a gas station.” Although the sign at The Thumb says it is “just your average gas station,” the location is anything but average. More

Nine Great Ideas to Grow Sales and Improve the Customer Experience at Your Truckstop

Nine Great Ideas to Grow Sales and Improve the Customer Experience at Your Truckstop

As a travel center operator, you must always be asking yourself how can you better serve your customers. Here are nine great ideas to implement to make sure you are growing sales and giving customers what they want. More

Six Secrets Truckstop Operators Can Learn from Costco’s Success

NATSO members often look at the best practices of their fellow operators, but it is important to also look at the entire retail, food and fueling landscape. One of the continuing shining stars in today's current retail environment is Costco. While much of today’s retail landscape is driven by the growth and convenience of e-commerce, Costco is continuing to thrive. Here are six key ingredients that contribute to the retailer’s winning recipe of success. More

How to Use Billboards to Drive Your Travel Center's Profits Up

Next time you drive down the Interstate to your facility, look at your signage from the point-of-view of a customer who is visiting for the very first time. Signage is a crucial piece of your business as it serves as an invitation for a customer to stop into your site versus your competitors’ sites! Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising. Billboard Pricing and ROI Billboards range in price. Small non-illuminated units may cost $150 to $350 per month. Large illuminated billboards can range from $1,500 to $4,000 per month or more depending on traffic counts and several other factors such as the number of units available in the market, demand for those units and if it is a left- or right-hand read... More

Five Retail Trends Your Truckstop Should Be Adapting to and Exercises to Explore Them

In preparation for NATSO Connect, I took a fresh look at the trends influencing the industry. Truckstops and travel plazas should be adapting to each of these trends. More

Highlights from NATSO Connect 2019

Truckstop and travel plaza operators came together in Orlando, Florida, for NATSO Connect 2019 and left inspired and informed. So many amazing things came out of the annual event. Here are a six highlights. Insight Into the Future We all want to know what the future holds, and much of NATSO Connect focused on helping operators prepare for the trends and technology that are coming down the pipeline. During one keynote, NATSO President and CEO Lisa Mullings sat down with Dave Manning, president of TCW Inc. and Immediate Past Chairman of the American Trucking Associations as well as Dan Murray, vice president of the American Transportation Research Institute, to discuss the latest trends affecting truck drivers. Attendees got a first-hand look at how hours-of-service requirements, electronic logging devices and e-commerce are all changing professional drivers’ operating environment. More

NATSO Staff Share Product Mix Tips at AMBEST

Stocking the right product mix is central to not only meeting customers’ needs but also growing sales. NATSO has created a Product Mix To-Go Toolkit to help truckstop and travel plaza operators identify the right products for their locations. More

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