Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.
In today’s video, Schulte shares the importance of building sets based on your specific customer base and traffic.
His best practice advice includes:
• Start by thinking carefully about how many customers you see daily;
• Do not build giant sets if you don't have the traffic for it;
• You can build a set with much less SKU’s and still meet the needs of your customers; and
• You can be more profitable by being very careful with your space.