Topics: Marketing & Retail

Uncovering Consumer Trends: Experience Rises to the Top

For today’s shoppers, having an experience is a major factor that helps them determine when and where to shop, and a growing number of businesses are tapping into the trend. Target is combining shopping with relaxation, offering customers in some areas a glass of wine while they shop. Umpquah Bank focuses on its neighborhood feel by offering up community space for local groups, featuring local artwork and brewing up fresh cups of its specialty coffee. More

NATSO Best Practices in Truckstop Merchandising: Apparel [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. In today’s video, Schulte walks listeners through the best practices in apparel merchandising. More

NATSO Best Practices in Truckstop Merchandising: Apparel [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. In today’s video, Schulte walks listeners through the best practices in apparel merchandising. More

NATSO Best Practices in Truckstop Merchandising: Store Flow [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte walks listeners through the importance of understanding the flow of your store and how to better capitalize on it. More

NATSO Best Practices in Truckstop Merchandising: Store Flow [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte walks listeners through the importance of understanding the flow of your store and how to better capitalize on it. More

NATSO Best Practices in Truckstop Merchandising: Build Sets to Your Customers [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte shares the importance of building sets based on your specific customer base and traffic. His best practice advice includes: • Start by thinking carefully about how many customers you see daily; • Do not build giant sets if you don't have the traffic for it; • You can build a set with much less SKU’s and still meet the needs of your customers; and • You can be more profitable by being very careful with your space. More

NATSO Best Practices in Truckstop Merchandising: Build Sets to Your Customers [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte shares the importance of building sets based on your specific customer base and traffic. His best practice advice includes: • Start by thinking carefully about how many customers you see daily; • Do not build giant sets if you don't have the traffic for it; • You can build a set with much less SKU’s and still meet the needs of your customers; and • You can be more profitable by being very careful with your space. More

NATSO Best Practices in Truckstop Merchandising: Store Layout [Video]

Welcome to a brand new series on NATSO’s blog, Best Practices in Truckstop Merchandising! Every other Thursday, we will share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte shares the importance of putting like items together in your stores. More

NATSO Best Practices in Truckstop Merchandising: Store Layout [Video]

Welcome to a brand new series on NATSO’s blog, Best Practices in Truckstop Merchandising! Every other Thursday, we will share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte shares the importance of putting like items together in your stores. More

Three Ways to Appeal to Customers Shared at The NATSO Show

The overall feel and look of a location as well as the mix of products on the shelves can help boost sales and reinforce the company’s brand. During The NATSO Show 2016, Ed Leddy a retail, food service and truckstop expert, took part in Snap Learning sessions on the show floor and shared quick tips on ways operators can appeal to customers. More

  • Showing
  • per page, 190 total