Topics: Marketing & Retail

NATSO Best Practices in Truckstop Merchandising: Store Flow [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte walks listeners through the importance of understanding the flow of your store and how to better capitalize on it. More

NATSO Best Practices in Truckstop Merchandising: Store Flow [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte walks listeners through the importance of understanding the flow of your store and how to better capitalize on it. More

NATSO Best Practices in Truckstop Merchandising: Build Sets to Your Customers [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte shares the importance of building sets based on your specific customer base and traffic. His best practice advice includes: • Start by thinking carefully about how many customers you see daily; • Do not build giant sets if you don't have the traffic for it; • You can build a set with much less SKU’s and still meet the needs of your customers; and • You can be more profitable by being very careful with your space. More

NATSO Best Practices in Truckstop Merchandising: Build Sets to Your Customers [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte shares the importance of building sets based on your specific customer base and traffic. His best practice advice includes: • Start by thinking carefully about how many customers you see daily; • Do not build giant sets if you don't have the traffic for it; • You can build a set with much less SKU’s and still meet the needs of your customers; and • You can be more profitable by being very careful with your space. More

NATSO Best Practices in Truckstop Merchandising: Store Layout [Video]

Welcome to a brand new series on NATSO’s blog, Best Practices in Truckstop Merchandising! Every other Thursday, we will share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte shares the importance of putting like items together in your stores. More

NATSO Best Practices in Truckstop Merchandising: Store Layout [Video]

Welcome to a brand new series on NATSO’s blog, Best Practices in Truckstop Merchandising! Every other Thursday, we will share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte shares the importance of putting like items together in your stores. More

Three Ways to Appeal to Customers Shared at The NATSO Show

The overall feel and look of a location as well as the mix of products on the shelves can help boost sales and reinforce the company’s brand. During The NATSO Show 2016, Ed Leddy a retail, food service and truckstop expert, took part in Snap Learning sessions on the show floor and shared quick tips on ways operators can appeal to customers. More

Appealing to Four-Wheelers at Orchard Creek

At the Orchard Creek convenience store in Raphine, Virginia, shoppers can pick up handbags, candles and home décor in addition to the items travelers often need, and the location has positioned itself as a destination stop for unique items. More

Silver’s Travel Center Hits the Mark with a Re-Branding

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales. More

Getting Your Truckstop Noticed on Google Maps

Not long ago, I started uploading photos of the NATSO member locations I visit to Google Maps, and today those photos have gotten more than 1 million views! Adding photos to Google Maps is one way to shape the first impression your customers see when they search for your location specifically or simply a place to stop. More