Retailers are continually evolving, giving consumers more options for both when and how they shop. Even more importantly, shoppers are looking for experiences. This is a powerful force that increases the need for all retailers, including truckstops and travel plazas, to know and understand their customers while getting creative about what they offer.
For years we’ve seen the increase in the blurring of retail channels. Large format stores are opening smaller footprints and small stores trying new concepts. Drugstores are adding fresh foods and some c-stores are adding more indoor seating. Everyone is getting creative, and now is the perfect time for truckstop and travel plaza operators to take a hard look at unproductive programs and under utilized space at their locations. More