Topics: Marketing & Retail

NATSO Best Practices in Truckstop Merchandising: SKU Reduction [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte walks listeners through best practices in SKU reduction. He encourages operators with limited space to count the number of SKUs of a particular product type. For example, during the video he counts the number of orange sodas and root beer offerings. Do the same in your truckstop. Do you have too much of the same thing? More

NATSO Best Practices in Truckstop Merchandising: SKU Reduction [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. In today’s video, Schulte walks listeners through best practices in SKU reduction. He encourages operators with limited space to count the number of SKUs of a particular product type. For example, during the video he counts the number of orange sodas and root beer offerings. Do the same in your truckstop. Do you have too much of the same thing? More

NATSO Best Practices in Truckstop Merchandising: Safety Products [Video]

In today’s video, Schulte walks listeners through best practices in merchandising safety products. More

NATSO Best Practices in Truckstop Merchandising: Safety Products [Video]

In today’s video, Schulte walks listeners through best practices in merchandising safety products. More

Uncovering Consumer Trends: Increased Competition for Occasions

Retailers are continually evolving, giving consumers more options for both when and how they shop. Even more importantly, shoppers are looking for experiences. This is a powerful force that increases the need for all retailers, including truckstops and travel plazas, to know and understand their customers while getting creative about what they offer. For years we’ve seen the increase in the blurring of retail channels. Large format stores are opening smaller footprints and small stores trying new concepts. Drugstores are adding fresh foods and some c-stores are adding more indoor seating. Everyone is getting creative, and now is the perfect time for truckstop and travel plaza operators to take a hard look at unproductive programs and under utilized space at their locations. More

NATSO Best Practices in Truckstop Merchandising: Chrome [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. In today’s video, Schulte walks listeners through best practices in merchandising using the example of too much chrome. More

NATSO Best Practices in Truckstop Merchandising: Chrome [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. In today’s video, Schulte walks listeners through best practices in merchandising using the example of too much chrome. More

Uncovering Consumer Trends: Experience Rises to the Top

For today’s shoppers, having an experience is a major factor that helps them determine when and where to shop, and a growing number of businesses are tapping into the trend. Target is combining shopping with relaxation, offering customers in some areas a glass of wine while they shop. Umpquah Bank focuses on its neighborhood feel by offering up community space for local groups, featuring local artwork and brewing up fresh cups of its specialty coffee. More

NATSO Best Practices in Truckstop Merchandising: Apparel [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. In today’s video, Schulte walks listeners through the best practices in apparel merchandising. More

NATSO Best Practices in Truckstop Merchandising: Apparel [Video]

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert. In today’s video, Schulte walks listeners through the best practices in apparel merchandising. More