Welcome to a brand new video in the Best Practices in Truckstop Merchandising blog series!
Every other Thursday, I share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert.
In today’s video, Schulte talks again about the need to avoid redundant merchandise.
He looks at the sample of a two-foot rack of flashlights. This location has 20 to 25 SKUs of flashlights, which is too many similar options. It is a lot of inventory and a lot of money invested.
Also, he talks about trade down options. This is where you can purchase the exact or like product same type of flashlight for a cheaper price. You want to avoid this.
Tell us in the comments below: Do you have too many flashlights? What other products do you find you need to cut back on?
Watch the last video, NATSO Best Practices in Truckstop Merchandising: Sets here.
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