Welcome to a brand new video in the Best Practices in Truckstop Merchandising blog series!
Every other Thursday, I share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert.
In today’s video, Schulte walks listeners through best practices in SKU reduction.
He encourages operators with limited space to count the number of SKUs of a particular product type. For example, during the video he counts the number of orange sodas and root beer offerings.
Do the same in your truckstop. Do you have too much of the same thing?
Tell us in the comments below: What products have you cut from your coolers to make space for more popular items?
Watch the last video, NATSO Best Practices in Truckstop Merchandising: Safety Products here.
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