Topics: Marketing & Retail

Three Ways to Appeal to Customers Shared at The NATSO Show

The overall feel and look of a location as well as the mix of products on the shelves can help boost sales and reinforce the company’s brand. During The NATSO Show 2016, Ed Leddy a retail, food service and truckstop expert, took part in Snap Learning sessions on the show floor and shared quick tips on ways operators can appeal to customers. More

Appealing to Four-Wheelers at Orchard Creek

At the Orchard Creek convenience store in Raphine, Virginia, shoppers can pick up handbags, candles and home décor in addition to the items travelers often need, and the location has positioned itself as a destination stop for unique items. More

Silver’s Travel Center Hits the Mark with a Re-Branding

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales. More

Getting Your Truckstop Noticed on Google Maps

Adding photos to Google Maps is one way to shape the first impression your customers see when they search for your location specifically or simply a place to stop. More

Replace an Unproductive Restaurant in Your Truckstop with One of These 15 Creative Offerings

Over time, certain profit centers can fail to produce the same margins they once did. Many in our industry are experiencing this with sit-down restaurants. Priorities for both professional and passenger drivers’ have shifted what today’s consumers are seeking out. For truckstop and travel plaza operators replacing an unproductive restaurant with another food option or service offering can bring a boost in sales. Here are 15 ideas for transforming space within your location. More

Truckstop Travels: Clearwater Petro Speaks to All the Senses

Wendy Johnson, vice president of operations for Clearwater Travel Plaza, and her team operate one fantastic travel center! The independent Petro franchise location, which is located northwest of Minneapolis and is owned by Joel Nelson, is filled with the traditional travel center amenities and products. Even better, this location also indulges all the senses. Your ears, your eyes and your sense of smell are treated to a smorgasbord of delights. My favorites are the hand-crafted sandwiches, the amazingly tasty homemade breads of many fanciful flavors and the exceptional bakery products. More

Four Ways to Make the Most of End Caps at Your Truckstop

End caps are prime real estate within a truckstop and they need to say “Bam, buy me!” To maximize the effectiveness of end caps, make sure they: More

How to See Your Truckstop with Fresh Eyes

We all know that curb appeal is important, and now new surveys show that two thirds of customers will not come into your operation if the curb appeal is not positive and inviting. But often times, we need to look at our locations with fresh eyes and see our operation in the same way a customer does. The next time you pull into your truckstop or travel plaza, pretend you’re a customer stopping for the first time. Take a good look at your location for these things. More

Seven Tips for Selling at Your Truckstop's Transaction Counter

Your transaction counter is one of the most important touch points that you have in your operation. It is frequently the first and last thing your customers see upon entering and leaving your operation. It is valuable and every single truckstop and travel plaza should treat it as premium space. Here are seven thoughts to consider when choosing what to put in that space. More

Ten Ways to Convert More Truckstop Customers and Serve Them Faster

Gather 10 actionable items you can do to improve the speed of your customers while increasing conversion rates. More

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