Welcome to a brand new video in the Best Practices in Truckstop Merchandising blog series!
Every other Thursday, I share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert.
In today’s video, Schulte walks listeners through which sets should be reduced to make room for bigger sets of other products that drive sales.
Tell us in the comments below: What simple things do you do to improve your store layout?
Watch the last video, NATSO Best Practices in Truckstop Merchandising: SKU Reduction here.
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